Morecambe Typeface

Here we feature Heather Armer’s Morecambe typeface project from her final year show in 2012.

A- Z of Morecambe

A- Z of Morecambe

Numerals & Punctuation

Numerals & Punctuation

Detail - 1

Detail - 1

Detail - 2

Detail - 2

Detail - 3

Detail - 3

Detail - 4

Detail - 4

Poster - 1

Poster - 1

Poster - 2

Poster - 2

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In Print

In Print

ipad application

ipad application

Book of Postcards - Cover

Book of Postcards - Cover

Book of Postcards - detail

Book of Postcards - detail

Packaging application

Packaging application

Heather’s display face design was drawn from observed shapes taken from in and around Morecambe’s sea front environment. The resulting designs, combined with a beautifully considered colour palette, make for an elegant bespoke type face.

Hand Made

Here we feature Jessie Frogertt’s ‘Hand Made’ project from 2014. The brief was to brand and promote a new contemporary craft fair selling bespoke handcrafted wares.

Limited edition inspired brand mark

Limited edition inspired brand mark

Development sheet 1

Development sheet 1

Development sheet 2

Development sheet 2

Diagonally folded leaflets

Diagonally folded leaflets

Leaflets opened out

Leaflets opened out

Poster 1 - Handcut

Poster 1 - Handcut

Posters 2&3 Hand Stitched & Embossed

Posters 2&3 Hand Stitched & Embossed

On screen application

On screen application

Example 1 - Embroidery page

Example 1 - Embroidery page

Example 2 - Ceramics page

Example 2 - Ceramics page

Sliding transition concept - 1

Sliding transition concept - 1

Sliding transition concept - 2

Sliding transition concept - 2

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Example of mobile applications

Example of mobile applications

Selection of Jessie’s research - Transition 1

Selection of Jessie’s research - Transition 2

Great example of a well thought through branding project. Nice diagonal device, coupled with strong colour palette and stylish photography. All underpinned by excellent research & development.

Bodyshop - D&AD nominated work 2014

Here we feature the D&AD nominated work of Jessie Forgertt & Sam Wilkinson from 2014. The brief was to reposition the Bodyshop by creating a new visual language. Jessie & Sam’s solution is based around the five senses of look, sound, feel, taste and smell.

Click to play

Poster - Clean cosmetic high quality photographic style

Poster - Clean cosmetic high quality photographic style

Coupled with a sympathetic colour palette

Coupled with a sympathetic colour palette

Consistent typographic style that combines two complimentary type families

Consistent typographic style that combines two complimentary type families

Web Navigation - Simple coloured circles denoting the different senses.

Web Navigation - Simple coloured circles denoting the different senses.

Smell

Smell

Look

Look

Feel

Feel

Mobile - Twitter

Mobile - Twitter

Scanning - Hover your phone over the poster to interact with the different senses

Scanning - Hover your phone over the poster to interact with the different senses

Scan the posters and vote for your favourite lipstick colour.

Scan the posters and vote for your favourite lipstick colour.

Ambient - Certain locations will have free sample dispensers

Ambient - Certain locations will have free sample dispensers

Issues - The sound sense is Body Shop’s voice. Listen to the campaign on gay rights & vice your views by uploading them.

Issues - The sound sense is Body Shop’s voice. Listen to the campaign on gay rights & vice your views by uploading them.

Social campaign on mobile

Social campaign on mobile

A range of facial wipes that will be the leading product for the campaign.

A range of facial wipes that will be the leading product for the campaign.

In store environment

In store environment

A great solution and a great example of teamwork. The core concept of the 5 senses is appropriate and well thought through. The styling of the whole re-brand, from the typography and colour selection, through to the photographic treatment is what made this project stand out to the D&AD judges. Also the ethical stance of the Body Shop is echoed cleverly through the sound sense with the Gay rights campaign idea.