Packaging

Graphic design first years have recently submitted their most up-to-date prototypes in their packaging project, before final designs are crafted on the correct stocks and printed with the appropriate inks or other processes. There are some lovely thoughts and observations, as ever all designs will benefit from more craft and production time.

Simply, the brief is to take a low value product and add value to it through the design of the three dimensional pack, as well as utilising creative surface graphics. As Andy said in the yesterdays’s crit : “If it used to cost a quid, would I pay two quid for it now it’s been redesigned?”

Have a look below and see what you think…


Cotton buds:

Fire lighters:

Beef jerky:

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glasses wipes:

weed killer:

fly spray:

yellow dusters:

Children’s tissues:

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Pack of pencils:

multi purpose filler:

Children’s plasters:

Tribal Ale

Here we feature Tom & Matt Buckley’s response to the Tribal Ale brief set by Oliver Wigglesworth from Music Manchester.

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Above:- The brand Identity

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Regular

Regular

Cold

Cold

Extra Cold

Extra Cold

The set

The set

Flat art work

Flat art work

Multi Pack Designs

Multi Pack Designs

Slip case idea

Slip case idea

Pump Handle & Glass design

Pump Handle & Glass design

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Interactive beer mat concept

Interactive beer mat concept

Self presence

Self presence

Van Livery - Day

Van Livery - Day

Van Livery - Night

Van Livery - Night

Social Media

Social Media

The lot

The lot

A good solid brand development based on well informed research.

The Sainbury's Design Archive

The Sainsbury Archive is an online repository of the supermarket chain’s history containing everything from photographs to examples of advertising from the company’s 100+ years. Particularly fascinating for designers is the wealth of packaging material on here, with hundreds of examples of Sainsbury’s own brand designs.

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What we have here is no less than the story of UK consumer communication, where the timeline interface can be used to discover the changing design trends and impact of new production process right through the 20th century. The work of Peter Dixon’s in-house team is particularly fascinating, each 1000’s of new product packaging was introduced or re-designed, each with their own distinct graphic approach. As well as pictures, much of the packaging is shown as flat artwork proofs which will be of interests to students of 3D design. Aside from packaging, the photographs of store fronts, press and poster ads an even old editions of the Sainbury’s in-house packaging allow from the trace the evolution of how one of the countries biggest retail brands have communicated with it’s audience. This is a fantastic resource for research into any design project.

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One week project: 3D

The first year graphics and advertising students have recently presented their concepts for the one-week 3D project. Each student was assigned a different organisation and briefed to create a carrier bag that creatively represented their client. A challenging brief in both concept and craft, some unexpected solutions were on show, and a few in particular served as great examples to the group.

The key to this brief and for further developing the concepts is to present just enough visual information for the viewer to make the connection.

National Council for Metal Detecting

Canal & River Trust

The Ramblers' Association

The Spiritualism Association

The Savile Row Bespoke Association