Ted Howell – MA Graphic Design

Overview

Based on research primarily interested in the application of scale to alter perception and challenge assumption, the practical elements of the project have evolved into:

  • Recreating the 2025 MA exhibition’s venue - PR1 Gallery - at 1:20 scale

  • Assessing and developing the visual identity and branding of PR1 Gallery itself

A synopsis of the human interest in scale – Demi Moore

“I think the idea of scale is something that sparks something in us, and challenges our sense of reality; of what we see as normal.”

First We Feast (2024). Demi Moore Celebrates Her Birthday While Eating Spicy Wings | Hot Ones. [online] YouTube. Available at: https://www.youtube.com/watch?v=yJpUBIA3ih0 [Accessed 15 Jul. 2025].

Body of Work

click the image or link BELOW to view the body of work

Scale Model: Work in Progress

Fly through of initial build

Visual Identity: Proposal

Capturing the birdseye view of the skylight with a drone