Ted Howell – MA Graphic Design

NB: This page documents the progression of the final stages of Ted Howell’s MA Graphic Design postgraduate project.

Overview

Based on research primarily interested in the application of scale to alter perception and challenge assumption, the practical elements of the project have evolved into recreating the 2025 MA exhibition’s venue - PR1 Gallery - at 1:20 scale, alongside considering the visual identity and branding of PR1 Gallery itself.

A synopsis of the human interest in scale – Demi Moore

“I think the idea of scale is something that sparks something in us, and challenges our sense of reality; of what we see as normal.”