Generation Adidas

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Here we feature another Creative Conscience Award success. Generation Adidas is a concept that would allow Londoners to help power their city through exercise and movement.

A response to the 2018 New Blood brief set by adidas. The challenge was to change lives through sport in cities worldwide. Concept and creation by Andy Aboagye, Nathaneal Johnson and Troy Witter. Winner at Creative Conscience 2018.