Generation Adidas

Here we feature a Creative Conscience Award winner from 2018 by Andy, Nathan & Troy with their concept of communal energy generation in partnership with Adidas.

 Sometimes a word has two meanings

Sometimes a word has two meanings

Click to play

 The Adidas three strips used as a graphic devise

The Adidas three strips used as a graphic devise

 Black& White photography with a green glowing focus point.

Black& White photography with a green glowing focus point.

 In context - Poster 1

In context - Poster 1

 In context - Poster 2

In context - Poster 2

 In context - Poster 3

In context - Poster 3

 The mechanics

The mechanics

 Energy storing wristband concept

Energy storing wristband concept

 App - Personal data recorded, stored & shared

App - Personal data recorded, stored & shared

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 Heat sensitive touch points

Heat sensitive touch points

 Environment - Landmarks around London light up to show support

Environment - Landmarks around London light up to show support

 Environment - Communal sporting facilities powered by electricity generated

Environment - Communal sporting facilities powered by electricity generated

runners.jpg

An excellent example of a well thought through concept based on a clever word play and backed up with a clear, distinct and appropriate visual look and feel.