Harriet Richardson – Third Year Portfolio

Another from the recent archive. The featured PDF is the final year work of Harriet, who graduated in 2017 and is currently working at Pentagram in London.

In no particular order, this portfolio demonstrates brevity (both in visuals and copywriting), ideas and craft all presented with a clear narrative. It provides a fantastic yardstick for any final year design student.

Click here or the image below to view.

Class of 2019

We’re starting to upload (file size depending!) 2019 final year projects and portfolios. We will continue uploading, but the below links offer great incite into the quality and quantity of work involved in External, Competition and Honours projects for current and future undergraduates.

Clicking the linked images will open a PDF on a new page.

Also, for the time-being, Angus is hosting a portfolio site as well.

Out Of The Shadows

Here we feature a recent YCN entry for the KFC ‘hand prepared’ brief by Jay Austin & Gabe Aplando. Their idea was based on a fictional hand exercise manual that had been recently discovered by builders who were renovating the UK’s first ever KFC restaurant in Preston, Lancashire.

Front cover

Front cover

Intro spread

Intro spread

Sample spread - 1

Sample spread - 1

Sample spread - 2

Sample spread - 2

Beginners

Beginners

Advanced

Advanced

Expert

Expert

Master

Master

Billboard

Billboard

Cooks kitchen reference chart

Cooks kitchen reference chart

Experts believe the manual was originally created by the Colonel himself in order to keep his cooks hand dexterity at a high level, hence ensuring they could prepare his chicken to the highest degree.

Paper Samples - D&AD 2017

Here we feature Harriet Richardsons commended D&AD entry for the Arjo Wiggins paper brief 2017.

'Samples' by Sony is a revolutionary way of creating new experimental sounds like never before, combining the tactile medium of paper with digital sound technology. 'Samples' allows both music artists and Sony customers to turn paper samples into audio samples, whilst also exploring the unique and beautiful medium of paper.

Concept

Concept

mailer.jpg
phones web.jpg
rip sanples web.jpg
sample book web.jpg
various artists web.jpg

Click the arrow to play the film

ambient.jpg
launch web.jpg

A great example of a project built upon a clever verbal connection which combines both the digital and physical to create a unique concept.- Paper Samples & Music Samples or BPM meets GSM.

John Lewis 'Saves the Day' - D&AD 2017

Here we feature Ashton Hoban’s D&AD shortlisted entry from 2017.

Background. The outdoor summer festival scene is growing. There are now more than over 250 festivals taking place every year across the UK, catering for a whole variety of tastes and demographics.

mud 1.jpg


With this in mind John Lewis has decided go beyond its stores and out into the great outdoors by teaming up with one of the UK's leading festivals, Glastonbury. From ponchos to sun cream, come rain or shine 'John Lewis Saves The Day'.

Proposition

Proposition

Saves the day - John lewis product range

Saves the day - John lewis product range

From Sunshine

From Sunshine

To rain

To rain

Hammocks

Hammocks

Sleeping bags

Sleeping bags

Torches

Torches

Pre-order your last minute essentials via your phone

Pre-order your last minute essentials via your phone

wellies.jpg
John Lewis festival locator app

John Lewis festival locator app

Use your phone to go Glamping

Use your phone to go Glamping

Pre-order a special pamper pack to be delivered on your return home

Pre-order a special pamper pack to be delivered on your return home

Click the arrow to play the film.

A well thought through solution with a great proposition and a great example of how to tell a story through appropriate image and text. When it comes to all those festival essentials John lewis ‘Saves the day’.

Amazon Fresh - D&AD 2017

Here we feature Amy Wooding’s D&AD shortlisted entry from 2017 which was in response to the Amazon Fresh brief. Highly commended.

Basic premise

Basic premise

Landing Page

Landing Page

Examples of wordplay & image

Examples of wordplay & image

Traditional billboard advertisement

Traditional billboard advertisement

Digital Adshells

Digital Adshells

Underground advertisements

Underground advertisements

Delivery vans

Delivery vans

Bags

Bags

Feedback cards

Feedback cards

Amazon cookbook

Amazon cookbook

Click to play film

A very professional well crafted and logical solution demonstrated across a range of touchpoints. A classic example of word & image working effectively to communicate the core offering of Amazon Fresh within the capitol.