D&AD New Blood entries 2026

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A roundup of submissions to the New Blood Awards, 2026.

Carrefour

Celebrate the 45th Anniversary of Tex

by Emily Dainty

 

by Joey Cheetham

 

by Libby Kenyon

 

by Szymon Zalewski

giffgaff and Big Issue

Using the power of connection to build pathways out of poverty

by Hamza Malik

HSBC

HSBC Red: Owning a Pantone

by Nicole Grealis

Kahf

Redefine masculinity for men in 2026

by Humera Naeem & Umai Shah

L'Oréal

Giving new life to “I'm worth it” in today's age

by Olivia Peet

Monotype x Penguin Random House

Shape how the world reads

by Aiysha Begum

Tuborg

Create experiences that release negative pressure

by Emma Noble & Liv Hayward

 

by Grace Gorton

Twix

Twix gives people a good thing, twice

by Emma Noble & Joey Cheetham

 

by Liv Hayward & Pete Morgan

Wise

Get parents to grant their kids their travel wings with Wise

by Callum Ogden

 

by Shahzad Ansar

filter*

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A branding and packaging project created by Sophie Robinson, in response to a brief written by LOVE to create a new sun care range targeted at Gen Z.

D&AD – New Blood Winner

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Massive congratulations to Hasan Lokhat for his wooden pencil win at this year’s D&AD New Blood Awards.

Hasan answered the Top Trumps brief, and in his words:

Top Trumps are trying to tap into the 18-25 audience, to achieve this, I am pitching an idea that involves Top Trumps partnering with Spotify.

Spotify Wrapped is released in December every year. People share it on social media and brag about what they listen to. We are going to turn this into a Top Trumps competition. By using Spotify Wrapped’s data, each user will receive their own personal Top Trumps Card.

Spotify’s AI engine will pitch users against others daily.

Build your collection of TopTrump TopSpot cards and aim to win as many as you can. At the end of the game the player who holds the coveted TopSpot will win an exclusive, one of a kind deck of TopTrumps cards, consisting of the top most streamed artists on Spotify, personally signed by each Artist or Band.

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