Team Carlsberg - Brand a cycling team

Here we feature another of Dan Horsfall’s final year projects from 2016. This project was in response to Glorious Creative’s industry brief: take an existing brand and imagine how it would approach its branding as a sponsor of a professional cycling team.

 Carlsberg ELITE - Brand name & mark

Carlsberg ELITE - Brand name & mark

 The Hop Mark - Extension and rational of existing Carlsberg asset.

The Hop Mark - Extension and rational of existing Carlsberg asset.

 Brand guidelines - 1

Brand guidelines - 1

 Bespoke ELITE Typeface

Bespoke ELITE Typeface

 Chevron device

Chevron device

 In context

In context

Click to play

 The Elite Team Kit - 1

The Elite Team Kit - 1

 The Elite Team Kit - 2

The Elite Team Kit - 2

 Web & Social

Web & Social

 Advertising

Advertising

 Limited edition ELITE brand packaging

Limited edition ELITE brand packaging

bottles 1.jpg

Limited edition ELITE brand packaging

 Motivational brand message

Motivational brand message

Stylish, simple well thought through branding exercise. Comprehensive and motivational brand partnership.