Design Classics No.1 in a series of...

Here we feature the first in a series of short tutor lead talks looking at design classics and the thinking behind their conception. This particular short film looks at a typographic solution to an identity and how typography, in the right designer’s hands, can communicate a complex concept in a simple yet sophisticated manor.

Child support agency Logotype 1988 - Williams & Phoa. A short look at a design classic and the design thought process that went into the design.

Agency - Williams & Phoa - 1988