SENSATIONAL! - YBA Poster Project

Here we feature a selection of posters designed by our second year Graphics students, as part of their type & image brief back in 2018. Each student was given a fine artist from the now infamous 1997 Sensation Exhibition, and had to research and then design a poster based on their work. These posters then became part of a special 30 year coffee table artefact in the form of a limited edition box set of posters. Retailing at £400.

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256 px

The favicon was introduced as a visual shortcut for a brand or organisation’s website in the form of a 256 pixel (16 x 16) icon that could be inserted into the address bar of a web broswer. This trend of proportion then took a foothold with the advent of social media, and each site requiring a circle or square icon to represent each individual user. As a quirk of the digital world, the below screenshot shows how it can throw three different logos together, from three very different organisations. All are equally appropriate, but seen together it indicates the impact of the favicon and how its necessary reductionism has consequently impacted graphic design.

F, F, F.

F, F, F.

Type & Grids

A wall of inspiration

A wall of inspiration

The first year graphic design students have recently completed their primer project in typography and the art of layout, simply known to Preston tutors and alumni as Type & Grids. The project is an opportunity for students to immerse themselves in the work of typographers and designers from the late 1800’s up to present day, and offers a starting point for the young designer to start to comprehend the craft and rigour that typography of the highest order demands.

It is a particularly pleasing project as the leaps in design ability can be registered throughout the timeline of the project and seen visually from the initial pencil sketches to initial layouts to finished artwork. Simply, the innate ability of the young designer could not produce the standard of work at the final crit on day one.

It is also a project of no shortcuts; the main component is time, time taken to understand, collate, design, redesign, redesign, edit and amend. So on and so forth.

All tutors - from graphics and beyond - have commented on how strong the work looks, and how well it has dressed the room for Conference Week 8. All in all a great body of work and start to semester 2.


The first pin up:

INTERIM PIN UP:

FINAL CRIT:


MOCKED UP:


STUDENT EXAMPLES:

Street Angels

Here we feature Fiona Hutching’s St Angels Identity which was a brief set by True North Manchester as part of our final year industry briefings.

Street Angels mission statement

Street Angels mission statement

Spontaneous hand drawn halo placed above the  St  abbreviation

Spontaneous hand drawn halo placed above the St abbreviation

Stand alone mark - Halo & Street abbreviation

Stand alone mark - Halo & Street abbreviation

Embossed type on all print

Embossed type on all print

Lends the brand an ethereal feel

Lends the brand an ethereal feel

Personal cards

Personal cards

Lanyards allow room for the personal touch

Lanyards allow room for the personal touch

Badge designs re-enforce what they do.

Badge designs re-enforce what they do.

Hi visibility coats

Hi visibility coats

Appropriate touch points re-enforce the brand

Appropriate touch points re-enforce the brand

Ambient media concept for take away food packaging

Ambient media concept for take away food packaging

Fund raising merchandising designs

Fund raising merchandising designs

Digital Ad Shell concepts

Digital Ad Shell concepts

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The Street Angels

The Street Angels

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A well considered brand identity with a classic mark that also speaks with an appropriate tone of voice visually. A great example for our year 1 & 2 students to learn from.

It's Alive!

Here we feature a series of first day cover stamps celebrating the 200th anniversary of Mary Shelly’s classic novel.

Composite Frankenstein’s Monster made up from several classic actors portrayals

Composite Frankenstein’s Monster made up from several classic actors portrayals

This short film demonstrates the concept. Click to play.

First day cover design

First day cover design

Inside designs

Inside designs

A mobile app when placed over the insert brings the story of Frankenstein alive! Click to play.

The Sainbury's Design Archive

The Sainsbury Archive is an online repository of the supermarket chain’s history containing everything from photographs to examples of advertising from the company’s 100+ years. Particularly fascinating for designers is the wealth of packaging material on here, with hundreds of examples of Sainsbury’s own brand designs.

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What we have here is no less than the story of UK consumer communication, where the timeline interface can be used to discover the changing design trends and impact of new production process right through the 20th century. The work of Peter Dixon’s in-house team is particularly fascinating, each 1000’s of new product packaging was introduced or re-designed, each with their own distinct graphic approach. As well as pictures, much of the packaging is shown as flat artwork proofs which will be of interests to students of 3D design. Aside from packaging, the photographs of store fronts, press and poster ads an even old editions of the Sainbury’s in-house packaging allow from the trace the evolution of how one of the countries biggest retail brands have communicated with it’s audience. This is a fantastic resource for research into any design project.

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One week project: Typography

Year 1 Graphics and Advertising students have recently completed their second one-week lateral thinking brief. Tutors and students alike have been impressed with the overall standard on show at the crit.

In fact, and though thought to be clandestine; some second and final year’s hushed conversations have been overheard…and betray the notion that perhaps this year’s crop have faired better than their own. Interesting, indeed.

NAFA visit - September 2018

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This September, the UCLan graphic design staff welcomed 34 students from Nanyang Acadamy of Fine Arts in Singapore to the Preston campus. A five day itinerary included: sharing graduate work from Preston, a talk from the Reverend Jackson Whitehead aka Andy Bainbridge, a one-day instagram typography project, studio visits to design agencies in Manchester, and finally a cultural walking tour of Preston and its history led by Steve Bennett.

Andy told the story of Typographic Specimens from its beginnings and inspiration, its progression and development of the Reverend’s narrative; and how he finally came to realising the project in print and having his book in the British Library. His talk was of particular interest to some students, who took the time to document Andy’s fizzog. As a side note it was so enjoyable to watch so many students draw freely and regularly.

Andy in human form…

Andy in human form…

Andy in sketch form…

Andy in sketch form…

Instagram typographic project

When viewed in its native form, instagram provides a grid of the three columns in infinite rows. It’s a pre-made grid which can be taken advantage of from a number of standpoints. Much like a scrabble board it provides the opportunity to spell out words.

Being from a completely different background (culturally, geographically, aesthetically), we briefed the NAFA students to head out into Preston and photograph any typography they find which interested them for being different. Having collected a variety of imagery from the city, the simple aim of the brief was to use that typography to create a sentence or response to their travels using the instagram grid.

When back in the studio, the student groups compiled their photos, printed them out and began working out potential layouts.

It was a quick, fun project. Have a look at the outcomes on our TDOD instagram account.

With trips to The Chase, LOVE and True North we had a fantastic day in Manchester. (And also special thanks to those agencies for offering us their time.) The week cumlinated in a rain-soaked tour of Preston, and thankfully a pint in the Black Horse.

Thanks to Miss Peh and all the students from NAFA, we hope you had a fantastic week; and thank you for the sweet treats!

Paul Rand - Auction

For those of you who know Paul Rand, an exhibition catalogue for an auction sale of some of his work, belongings and prints has been put up online. And for those lucky enough, there's an opportunity to own a piece of design history. Take some time to have a look through the collection, when seen as a whole it's awe inspiring.

If you don't know of Paul Rand then you're a newcomer, but he is one of the absolute masters of design. The auction catalogue features his work, but also things that inspired him. It is so important to remember that we should look to take inspiration from the world outside of design, not just repeat what we already know.

His house is up for sale as well, it also offers an interesting insight into a designer's way of living.