Boredom - D&AD Highly Commended 2017

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 The Box - Silk screened black on Grey millboard

The Box - Silk screened black on Grey millboard

 The rules, start & question cards, dice & counters - printed black on Grey millboard

The rules, start & question cards, dice & counters - printed black on Grey millboard

The Game. Click to play film

 Start card - Detail

Start card - Detail

 Boring question cards - Example

Boring question cards - Example

 Social - Instagram feed

Social - Instagram feed

 Boring Tube Advertisement - Example

Boring Tube Advertisement - Example

 Pay off slide

Pay off slide

 Batteries not included gag - Referenced & reinterpreted

Batteries not included gag - Referenced & reinterpreted

Beautifully under designed concept with a consistent down beat look and feel, with zeitgeist overtones. A great example of a project built purely on and around one pertinent word.