Paper Samples - D&AD 2017

Here we feature Harriet Richardsons commended D&AD entry for the Arjo Wiggins paper brief 2017.

'Samples' by Sony is a revolutionary way of creating new experimental sounds like never before, combining the tactile medium of paper with digital sound technology. 'Samples' allows both music artists and Sony customers to turn paper samples into audio samples, whilst also exploring the unique and beautiful medium of paper.

Concept

Concept

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Click the arrow to play the film

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A great example of a project built upon a clever verbal connection which combines both the digital and physical to create a unique concept.- Paper Samples & Music Samples or BPM meets GSM.

John Lewis 'Saves the Day' - D&AD 2017

Here we feature Ashton Hoban’s D&AD shortlisted entry from 2017.

Background. The outdoor summer festival scene is growing. There are now more than over 250 festivals taking place every year across the UK, catering for a whole variety of tastes and demographics.

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With this in mind John Lewis has decided go beyond its stores and out into the great outdoors by teaming up with one of the UK's leading festivals, Glastonbury. From ponchos to sun cream, come rain or shine 'John Lewis Saves The Day'.

Proposition

Proposition

Saves the day - John lewis product range

Saves the day - John lewis product range

From Sunshine

From Sunshine

To rain

To rain

Hammocks

Hammocks

Sleeping bags

Sleeping bags

Torches

Torches

Pre-order your last minute essentials via your phone

Pre-order your last minute essentials via your phone

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John Lewis festival locator app

John Lewis festival locator app

Use your phone to go Glamping

Use your phone to go Glamping

Pre-order a special pamper pack to be delivered on your return home

Pre-order a special pamper pack to be delivered on your return home

Click the arrow to play the film.

A well thought through solution with a great proposition and a great example of how to tell a story through appropriate image and text. When it comes to all those festival essentials John lewis ‘Saves the day’.

Amazon Fresh - D&AD 2017

Here we feature Amy Wooding’s D&AD shortlisted entry from 2017 which was in response to the Amazon Fresh brief. Highly commended.

Basic premise

Basic premise

Landing Page

Landing Page

Examples of wordplay & image

Examples of wordplay & image

Traditional billboard advertisement

Traditional billboard advertisement

Digital Adshells

Digital Adshells

Underground advertisements

Underground advertisements

Delivery vans

Delivery vans

Bags

Bags

Feedback cards

Feedback cards

Amazon cookbook

Amazon cookbook

Click to play film

A very professional well crafted and logical solution demonstrated across a range of touchpoints. A classic example of word & image working effectively to communicate the core offering of Amazon Fresh within the capitol.

Bacardi Ultra Sound - D&AD 2018

Here we feature Louis Hancock & James Clarke’s D&AD entry from 2018.

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Click white arrow to play

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Merchandise - T Shirt

Merchandise - T Shirt

Glow in the dark entry stamps

Glow in the dark entry stamps

Ultra Violet bottle concept

Ultra Violet bottle concept

A strong and simple connection between a bats natural senses and the Bacardi brand bought to life with some great connected thinking. Deserved to get further than it did in the competition?

Bodyshop - D&AD nominated work 2014

Here we feature the D&AD nominated work of Jessie Forgertt & Sam Wilkinson from 2014. The brief was to reposition the Bodyshop by creating a new visual language. Jessie & Sam’s solution is based around the five senses of look, sound, feel, taste and smell.

Click to play

Poster - Clean cosmetic high quality photographic style

Poster - Clean cosmetic high quality photographic style

Coupled with a sympathetic colour palette

Coupled with a sympathetic colour palette

Consistent typographic style that combines two complimentary type families

Consistent typographic style that combines two complimentary type families

Web Navigation - Simple coloured circles denoting the different senses.

Web Navigation - Simple coloured circles denoting the different senses.

Smell

Smell

Look

Look

Feel

Feel

Mobile - Twitter

Mobile - Twitter

Scanning - Hover your phone over the poster to interact with the different senses

Scanning - Hover your phone over the poster to interact with the different senses

Scan the posters and vote for your favourite lipstick colour.

Scan the posters and vote for your favourite lipstick colour.

Ambient - Certain locations will have free sample dispensers

Ambient - Certain locations will have free sample dispensers

Issues - The sound sense is Body Shop’s voice. Listen to the campaign on gay rights & vice your views by uploading them.

Issues - The sound sense is Body Shop’s voice. Listen to the campaign on gay rights & vice your views by uploading them.

Social campaign on mobile

Social campaign on mobile

A range of facial wipes that will be the leading product for the campaign.

A range of facial wipes that will be the leading product for the campaign.

In store environment

In store environment

A great solution and a great example of teamwork. The core concept of the 5 senses is appropriate and well thought through. The styling of the whole re-brand, from the typography and colour selection, through to the photographic treatment is what made this project stand out to the D&AD judges. Also the ethical stance of the Body Shop is echoed cleverly through the sound sense with the Gay rights campaign idea.

Boredom - D&AD Highly Commended 2017

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The Box - Silk screened black on Grey millboard

The Box - Silk screened black on Grey millboard

The rules, start & question cards, dice & counters - printed black on Grey millboard

The rules, start & question cards, dice & counters - printed black on Grey millboard

The Game. Click to play film

Start card - Detail

Start card - Detail

Boring question cards - Example

Boring question cards - Example

Social - Instagram feed

Social - Instagram feed

Boring Tube Advertisement - Example

Boring Tube Advertisement - Example

Pay off slide

Pay off slide

Batteries not included gag - Referenced & reinterpreted

Batteries not included gag - Referenced & reinterpreted

Beautifully under designed concept with a consistent down beat look and feel, with zeitgeist overtones. A great example of a project built purely on and around one pertinent word.

D&AD Winner 2016

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Highlighting the existing examples of gender stereotyping

Highlighting the existing examples of gender stereotyping

Teaser Ad campaign

Teaser Ad campaign

Click to play

Range of core products

Range of core products

Heat sensitive suntan lotion concept

Heat sensitive suntan lotion concept

Removable label concept

Removable label concept

Brand touch point - Wipes

Brand touch point - Wipes

Brand touch point - Gift voucher

Brand touch point - Gift voucher

brand touch point - Towel tags

brand touch point - Towel tags

Finger swipe navigation & instagram filter concept - ‘capture your moments of equality’

Finger swipe navigation & instagram filter concept - ‘capture your moments of equality’

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A great piece of work, timeless and a well deserved winner by Harry Burgess & Kristian Shepherd.

The results are in

Not before time, we'd like to congratulate this year's award winners.

At D&AD New Blood, advertising had fantastic success with a Yellow and Graphite Pencil. Graphic Design came away with the Wood award.

Also congratulations to our winners at this year's Creative Conscience awards.

Amazing (hard) work everybody.

Ya wang (DIANA), Jemma Redpath, gail mcfadzean & olivia downing (tutor)

Ya wang (DIANA), Jemma Redpath, gail mcfadzean & olivia downing (tutor)

james clarke, louis murphy-hancock, nathaneal johnson, andy Boakyi-aboagye & troy witter

james clarke, louis murphy-hancock, nathaneal johnson, andy Boakyi-aboagye & troy witter

Have a look at their projects:

Advertising

D&AD - Jemma Redpath

D&AD - Gail McFadzean

Graphic Design

D&AD - Ya Wang (Diana)

Creative Conscience - James Clarke & Louis Murphy-Hancock

Creative Conscience - Andy Boakyi-Aboagye, Nathaneal Johnson & Troy Witter

D&AD 2018 Festival: some snaps

I was lucky enough to get a pass into this year's D&AD festival in London and do a little networking as well as have a look at some of the nominated work on display. Here are a few badly edited highlights.

It was interesting to note the paired back minimalism and economy of design applied to many pieces of work. For the student of design, many of the basic underlying principles of visual communications were evident including clever and intriguing visual connections, juxtaposition, use of multiples, secondary use, paper engineering, dynamic cropping and appropriate use of illustration styles.

A Time & Place

With only 42 shopping days left until Christmas, we thought it only right to look back at a seasonal design classic from 1993. The Chase Creative Consultants' D&AD winning Christmas card. Brutal in its simplicity and a product of its time (as a few months into 1994 the price of a 1st class stamp increased to 26p).

Serendipity and teamwork were at the heart of this solution, the colour combination of the two denominations coupled with the pyramid structure and bingo! The medium is the message.

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As one who witnessed the design's development, from a rejected linear idea, where a series of different denominations worked together to make up the full price of a first class stamp (for a company who specialised in team building). It spent several days being discussed and passed around the office morphing through several incarnations and designs, until someone suggested a pyramid then another person spotted the colour combination. Eureka! From that point on it was a 'no brainer', it just required a little 'icing on the cake' in the form of the red franked baubles and the design was complete.