Bodyshop - D&AD nominated work 2014

Here we feature the D&AD nominated work of Jessie Forgertt & Sam Wilkinson from 2014. The brief was to reposition the Bodyshop by creating a new visual language. Jessie & Sam’s solution is based around the five senses of look, sound, feel, taste and smell.

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 Poster - Clean cosmetic high quality photographic style

Poster - Clean cosmetic high quality photographic style

 Coupled with a sympathetic colour palette

Coupled with a sympathetic colour palette

 Consistent typographic style that combines two complimentary type families

Consistent typographic style that combines two complimentary type families

 Web Navigation - Simple coloured circles denoting the different senses.

Web Navigation - Simple coloured circles denoting the different senses.

 Smell

Smell

 Look

Look

 Feel

Feel

 Mobile - Twitter

Mobile - Twitter

 Scanning - Hover your phone over the poster to interact with the different senses

Scanning - Hover your phone over the poster to interact with the different senses

 Scan the posters and vote for your favourite lipstick colour.

Scan the posters and vote for your favourite lipstick colour.

 Ambient - Certain locations will have free sample dispensers

Ambient - Certain locations will have free sample dispensers

 Issues - The sound sense is Body Shop’s voice. Listen to the campaign on gay rights & vice your views by uploading them.

Issues - The sound sense is Body Shop’s voice. Listen to the campaign on gay rights & vice your views by uploading them.

 Social campaign on mobile

Social campaign on mobile

 A range of facial wipes that will be the leading product for the campaign.

A range of facial wipes that will be the leading product for the campaign.

 In store environment

In store environment

A great solution and a great example of teamwork. The core concept of the 5 senses is appropriate and well thought through. The styling of the whole re-brand, from the typography and colour selection, through to the photographic treatment is what made this project stand out to the D&AD judges. Also the ethical stance of the Body Shop is echoed cleverly through the sound sense with the Gay rights campaign idea.