Amazon Fresh - D&AD 2017

Here we feature Amy Wooding’s D&AD shortlisted entry from 2017 which was in response to the Amazon Fresh brief. Highly commended.

Basic premise

Landing Page

Examples of wordplay & image

Traditional billboard advertisement

Digital Adshells

Underground advertisements

Delivery vans

Bags

Feedback cards

Amazon cookbook

Click to play film

A very professional well crafted and logical solution demonstrated across a range of touchpoints. A classic example of word & image working effectively to communicate the core offering of Amazon Fresh within the capitol.