John Lewis 'Saves the Day' - D&AD 2017

Here we feature Ashton Hoban’s D&AD shortlisted entry from 2017.

Background. The outdoor summer festival scene is growing. There are now more than over 250 festivals taking place every year across the UK, catering for a whole variety of tastes and demographics.

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With this in mind John Lewis has decided go beyond its stores and out into the great outdoors by teaming up with one of the UK's leading festivals, Glastonbury. From ponchos to sun cream, come rain or shine 'John Lewis Saves The Day'.

 Proposition

Proposition

 Saves the day - John lewis product range

Saves the day - John lewis product range

 From Sunshine

From Sunshine

 To rain

To rain

 Hammocks

Hammocks

 Sleeping bags

Sleeping bags

 Torches

Torches

 Pre-order your last minute essentials via your phone

Pre-order your last minute essentials via your phone

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 John Lewis festival locator app

John Lewis festival locator app

 Use your phone to go Glamping

Use your phone to go Glamping

 Pre-order a special pamper pack to be delivered on your return home

Pre-order a special pamper pack to be delivered on your return home

Click the arrow to play the film.

A well thought through solution with a great proposition and a great example of how to tell a story through appropriate image and text. When it comes to all those festival essentials John lewis ‘Saves the day’.