Purdy's D&AD Winner – 2014

Here we feature George Hill’s Purdy’s Pill packaging idea that was nominated for a D&AD in 2014.

Package shape mimics classic pill lozenge

Separating into district halves

Detail

Purdys film

Please click the image above to show film

Short mood board transitions of George’s thought process.

Nice idea with an appropriate and creative 3 dimensional rendering.