Year 2 Brand Extension Solutions

Here we feature a selection of solutions to the second year brand extension brief. Students were presented with a list of well known brands and had to somehow come up with a way of extending them. This was achieved by partnerships, special dates, occasions in the calendar or by finding out an interesting fact from the brand’s history. All the examples shown here made it into their respective students placement folders.

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Mexican flag and skull motif made out of the iconic Tabasco diamond label

Mexican flag and skull motif made out of the iconic Tabasco diamond label

Poster concepts

Poster concepts

Bottle design plus coasters

Bottle design plus coasters

Mexican moustache coaster concept

Mexican moustache coaster concept

Social

Social

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Highland Spring Water brand extension. This concept was based around the highland games and the heritage of the Scottish clans.

The seven clans

The seven clans

Lift the label to reveal each individual clan history

Lift the label to reveal each individual clan history

Individual posters featuring famous clansmen

Individual posters featuring famous clansmen

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Brand partnership concept between Twinings Tea and the Royal & Ancient Golf Club of St Andrews.

Box designs based on traditional golf attire.

Box designs based on traditional golf attire.

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History on the reverse

History on the reverse

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Statistically children consume more sweets at Halloween than at any other time of the year. This design concept for the Colgate toothpaste brand is based around this fact. Fun, engaging and appropriate pack designs that would be timed to be on supermarket shelves for the the Halloween celebrations.

Set of 3 designs: The wolf, The Vampire & The Witch

Set of 3 designs: The wolf, The Vampire & The Witch

Each pack has a short, fun poem on the reverse highlighting the importance of brushing your teeth.

Each pack has a short, fun poem on the reverse highlighting the importance of brushing your teeth.

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Art directed shot showing the 3 sides

Art directed shot showing the 3 sides

A scarily cool idea!

A scarily cool idea!

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This brand partnership concept between the Woodland Trust & Graham & Brown Wallpapers utilises a series of appropriate pattern designs on ecofriendly wallpaper. As well as being aesthetically pleasing, the idea also informs the consumer about the work of the Woodland Trust.

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Typographic detail from the wallpaper box packaging

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Raise & reveal the mission statement on each wallpaper roll pack design

Box and contents shot

Box and contents shot

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The 4 seasonal patterns available.

Please click the above image to play the film.

Another Twinings tea brand extension with a visual twist. The core of this brand extension concept stems from research into the birth of the suffrage movement and the fact that much of the direct action was often planned and formulated in the tea rooms of Edwardian England.

Front & Back of the tin packaging

Front & Back of the tin packaging

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The sides of the tin tell the story of the suffrage movement and its connection to tea.

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Each tea bag is individually wrapped and the packaging has a reproduction of a political cartoon from the time with a short poem about the suffrage movement.

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A selection of some of the poems and cartoons applied to the teabag packaging.

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This brand extension is based around America’s annual 4th of July Independence Day celebrations. Taking a classic American brand with an explosive flavour, this student produced a limited edition set of fireworks based on American landmarks, inventions and achievements.

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Copywriting

Copywriting

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McVitie’s supplied biscuits to the troops in the trenches during the 1st World War. This fact coupled with the centenary celebrations provided an obvious route to extending the brand. This student created a limited edition tin of biscuits. The design and pattern on the box contained a variety of military motifs…can you spot them all?

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The main label design was based on a medal, with various military insignia providing the background pattern.

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A great selection of solutions that demonstrate not only a high standard of design aesthetic but also some clear thinking and some simple effective ideas based on good solid research. It’s all about making those connections and building on a brand story that is believable.

Packaging

Graphic design first years have recently submitted their most up-to-date prototypes in their packaging project, before final designs are crafted on the correct stocks and printed with the appropriate inks or other processes. There are some lovely thoughts and observations, as ever all designs will benefit from more craft and production time.

Simply, the brief is to take a low value product and add value to it through the design of the three dimensional pack, as well as utilising creative surface graphics. As Andy said in the yesterdays’s crit : “If it used to cost a quid, would I pay two quid for it now it’s been redesigned?”

Have a look below and see what you think…


Cotton buds:

Fire lighters:

Beef jerky:

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glasses wipes:

weed killer:

fly spray:

yellow dusters:

Children’s tissues:

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Pack of pencils:

multi purpose filler:

Children’s plasters:

Tribal Ale

Here we feature Tom & Matt Buckley’s response to the Tribal Ale brief set by Oliver Wigglesworth from Music Manchester.

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Above:- The brand Identity

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Regular

Regular

Cold

Cold

Extra Cold

Extra Cold

The set

The set

Flat art work

Flat art work

Multi Pack Designs

Multi Pack Designs

Slip case idea

Slip case idea

Pump Handle & Glass design

Pump Handle & Glass design

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Interactive beer mat concept

Interactive beer mat concept

Self presence

Self presence

Van Livery - Day

Van Livery - Day

Van Livery - Night

Van Livery - Night

Social Media

Social Media

The lot

The lot

A good solid brand development based on well informed research.

The Sainbury's Design Archive

The Sainsbury Archive is an online repository of the supermarket chain’s history containing everything from photographs to examples of advertising from the company’s 100+ years. Particularly fascinating for designers is the wealth of packaging material on here, with hundreds of examples of Sainsbury’s own brand designs.

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What we have here is no less than the story of UK consumer communication, where the timeline interface can be used to discover the changing design trends and impact of new production process right through the 20th century. The work of Peter Dixon’s in-house team is particularly fascinating, each 1000’s of new product packaging was introduced or re-designed, each with their own distinct graphic approach. As well as pictures, much of the packaging is shown as flat artwork proofs which will be of interests to students of 3D design. Aside from packaging, the photographs of store fronts, press and poster ads an even old editions of the Sainbury’s in-house packaging allow from the trace the evolution of how one of the countries biggest retail brands have communicated with it’s audience. This is a fantastic resource for research into any design project.

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One week project: 3D

The first year graphics and advertising students have recently presented their concepts for the one-week 3D project. Each student was assigned a different organisation and briefed to create a carrier bag that creatively represented their client. A challenging brief in both concept and craft, some unexpected solutions were on show, and a few in particular served as great examples to the group.

The key to this brief and for further developing the concepts is to present just enough visual information for the viewer to make the connection.

National Council for Metal Detecting

Canal & River Trust

The Ramblers' Association

The Spiritualism Association

The Savile Row Bespoke Association