Packaging

Graphic design first years have recently submitted their most up-to-date prototypes in their packaging project, before final designs are crafted on the correct stocks and printed with the appropriate inks or other processes. There are some lovely thoughts and observations, as ever all designs will benefit from more craft and production time.

Simply, the brief is to take a low value product and add value to it through the design of the three dimensional pack, as well as utilising creative surface graphics. As Andy said in the yesterdays’s crit : “If it used to cost a quid, would I pay two quid for it now it’s been redesigned?”

Have a look below and see what you think…


Cotton buds:

Fire lighters:

Beef jerky:

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glasses wipes:

weed killer:

fly spray:

yellow dusters:

Children’s tissues:

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Pack of pencils:

multi purpose filler:

Children’s plasters:

Type & Grids

A wall of inspiration

A wall of inspiration

The first year graphic design students have recently completed their primer project in typography and the art of layout, simply known to Preston tutors and alumni as Type & Grids. The project is an opportunity for students to immerse themselves in the work of typographers and designers from the late 1800’s up to present day, and offers a starting point for the young designer to start to comprehend the craft and rigour that typography of the highest order demands.

It is a particularly pleasing project as the leaps in design ability can be registered throughout the timeline of the project and seen visually from the initial pencil sketches to initial layouts to finished artwork. Simply, the innate ability of the young designer could not produce the standard of work at the final crit on day one.

It is also a project of no shortcuts; the main component is time, time taken to understand, collate, design, redesign, redesign, edit and amend. So on and so forth.

All tutors - from graphics and beyond - have commented on how strong the work looks, and how well it has dressed the room for Conference Week 8. All in all a great body of work and start to semester 2.


The first pin up:

INTERIM PIN UP:

FINAL CRIT:


MOCKED UP:


STUDENT EXAMPLES:

One week project: Image

In tribute to the old crit room - 217 - we bring you some of the more choice cuts from our most recent first year crit. The project was one of juxtaposition, taking a theme - war & peace for example - and bringing the two opposing ideas together in one composition. The brief is straightforward, but this is a project which requires depth of thought, research and craft. It certainly caught some people out. It is not a case of simply choosing images, but rather curating them before finally putting them together.

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GIVE & TAKE


WAR & PEACE


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SOFT & HARD


URBAN & RURAL


URBAN & RURAL

One week project: 3D

The first year graphics and advertising students have recently presented their concepts for the one-week 3D project. Each student was assigned a different organisation and briefed to create a carrier bag that creatively represented their client. A challenging brief in both concept and craft, some unexpected solutions were on show, and a few in particular served as great examples to the group.

The key to this brief and for further developing the concepts is to present just enough visual information for the viewer to make the connection.

National Council for Metal Detecting

Canal & River Trust

The Ramblers' Association

The Spiritualism Association

The Savile Row Bespoke Association

One week project: Typography

Year 1 Graphics and Advertising students have recently completed their second one-week lateral thinking brief. Tutors and students alike have been impressed with the overall standard on show at the crit.

In fact, and though thought to be clandestine; some second and final year’s hushed conversations have been overheard…and betray the notion that perhaps this year’s crop have faired better than their own. Interesting, indeed.