One week project: Image

The first years have recently finished their one week image brief, and some of the better solutions are shown below. Overall this has been the least well received of the three briefs. As the projects come thick and fast, and each new one requires slightly more input than the last, the intervening days between the briefing and the workshop offer a chance for students to get ahead.

Each student was given a pair of words which they explored through the process of juxtaposing interesting and pertinent images. Not all students managed three pairs, or even two or one of a good standard. The above is a good example though. Note the balance of crops, the interplay between contrasting images where appropriate, and simply the choice of good quality photography.

This is not an easy brief, and tutors were agreed that a large proportion of the cohort had not cracked it, yet. Most of the ideas were valid, but unfortunately image selection (and cropping) was not supporting the idea…thus leaving the viewer unmoved.

It was noticeable that a lot of solutions were the direct result of Google images and consequently suffered.

Some of the images presented were not shown as three pairs, but rather six individual crops which made any idea even harder to decipher.

As ever, staff look forward to seeing how these juxtapositions develop for final assessment.

One week project: Typography

Here we feature some of the solutions to the latest year 1 creative thinking briefs - typographic interpretation.

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Each student was given three words to explore and express typographically in black & white.

A section of the studio critique wall

A section of the studio critique wall

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This task was all about understanding the meaning and nuance behind the given words. Then it was about how to represent and interpret the word in a simple yet creative way.

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Students spent a day tracing and sketching their ideas from type samples.

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They were encouraged to really look at typefaces and letterforms as shapes.

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Restraint and simplicity were also encouraged in their solutions.

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Also they were asked to take the format and page size into consideration. Exploring scale and positioning in their layouts and compositions.

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In summary, this exercise appeared at first glance to be quite easy to gain a satisfactory solution…but much harder to get a truly outstanding one. Tutors stressed the importance of tracing from type to have an idea before going to a computer in order to render it.

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It was noticeable that a lot of solutions had been rendered on the computer in the intervening period before the crit and in most cases had, in some way, suffered because of this treatment. Some solutions had begun to rely on Photoshop tricks which was a sideways step and in some cases a backward step.

That said, overall the staff thought everyone had a good solid direction, in some cases more than one direction. The advice given to each solution and the overarching points that came up in the crit session has given everyone food for thought.

Staff look forward to seeing how each solution develops over the semester prior to folder hand in at Christmas.

One week project: Research

Yesterday we had our first crit for Year 1 graphics students, in room VB201 – the pseudo reincarnation of 217 (for our older readers). Having the crit outside of the studio results in a more focused environment, and all the staff were pleased to see the first pin-up go largely without hitch or hiccup.

Below are a couple of examples of the first project, research. Starting with a dictionary definition and then exploring the subject, students presented six images to convey their given word. The visual excerpt below either got us thinking, or were well cropped, or well researched, or a mixture.

vertical

vertical

stripes

stripes

spot (the difference)

spot (the difference)

tree

tree

queen

queen

stripes

stripes

eye

eye

ring

ring

water

water

bridge

bridge

Indignant of Preston!

yes you are!

yes you are!

This week we welcomed our newest cohort of designers and advertisers to Victoria Building. And what an incensed group of irked irascible individuals they are! To get to know each other, we spent the day in the studio creating protest placards of behalf of causes which would easily instigate ire in anyone.

Check out our six protest groups below:

plane stupid

plane stupid

A great day, and it didn’t even rain. A group of firey designers back in VB204 is something we’re very much looking forward to this semester, may the ideas commence!

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IMG_6898.jpeg

Packaging

Graphic design first years have recently submitted their most up-to-date prototypes in their packaging project, before final designs are crafted on the correct stocks and printed with the appropriate inks or other processes. There are some lovely thoughts and observations, as ever all designs will benefit from more craft and production time.

Simply, the brief is to take a low value product and add value to it through the design of the three dimensional pack, as well as utilising creative surface graphics. As Andy said in the yesterdays’s crit : “If it used to cost a quid, would I pay two quid for it now it’s been redesigned?”

Have a look below and see what you think…


Cotton buds:

Fire lighters:

Beef jerky:

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glasses wipes:

weed killer:

fly spray:

yellow dusters:

Children’s tissues:

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Pack of pencils:

multi purpose filler:

Children’s plasters:

Type & Grids

A wall of inspiration

A wall of inspiration

The first year graphic design students have recently completed their primer project in typography and the art of layout, simply known to Preston tutors and alumni as Type & Grids. The project is an opportunity for students to immerse themselves in the work of typographers and designers from the late 1800’s up to present day, and offers a starting point for the young designer to start to comprehend the craft and rigour that typography of the highest order demands.

It is a particularly pleasing project as the leaps in design ability can be registered throughout the timeline of the project and seen visually from the initial pencil sketches to initial layouts to finished artwork. Simply, the innate ability of the young designer could not produce the standard of work at the final crit on day one.

It is also a project of no shortcuts; the main component is time, time taken to understand, collate, design, redesign, redesign, edit and amend. So on and so forth.

All tutors - from graphics and beyond - have commented on how strong the work looks, and how well it has dressed the room for Conference Week 8. All in all a great body of work and start to semester 2.


The first pin up:

INTERIM PIN UP:

FINAL CRIT:


MOCKED UP:


STUDENT EXAMPLES: