One week project: Image

The first years have recently finished their one week image brief, and some of the better solutions are shown below. Overall this has been the least well received of the three briefs. As the projects come thick and fast, and each new one requires slightly more input than the last, the intervening days between the briefing and the workshop offer a chance for students to get ahead.

Each student was given a pair of words which they explored through the process of juxtaposing interesting and pertinent images. Not all students managed three pairs, or even two or one of a good standard. The above is a good example though. Note the balance of crops, the interplay between contrasting images where appropriate, and simply the choice of good quality photography.

This is not an easy brief, and tutors were agreed that a large proportion of the cohort had not cracked it, yet. Most of the ideas were valid, but unfortunately image selection (and cropping) was not supporting the idea…thus leaving the viewer unmoved.

It was noticeable that a lot of solutions were the direct result of Google images and consequently suffered.

Some of the images presented were not shown as three pairs, but rather six individual crops which made any idea even harder to decipher.

As ever, staff look forward to seeing how these juxtapositions develop for final assessment.

One week project: Typography

Here we feature some of the solutions to the latest year 1 creative thinking briefs - typographic interpretation.

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Each student was given three words to explore and express typographically in black & white.

A section of the studio critique wall

A section of the studio critique wall

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This task was all about understanding the meaning and nuance behind the given words. Then it was about how to represent and interpret the word in a simple yet creative way.

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Students spent a day tracing and sketching their ideas from type samples.

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They were encouraged to really look at typefaces and letterforms as shapes.

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Restraint and simplicity were also encouraged in their solutions.

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Also they were asked to take the format and page size into consideration. Exploring scale and positioning in their layouts and compositions.

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In summary, this exercise appeared at first glance to be quite easy to gain a satisfactory solution…but much harder to get a truly outstanding one. Tutors stressed the importance of tracing from type to have an idea before going to a computer in order to render it.

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It was noticeable that a lot of solutions had been rendered on the computer in the intervening period before the crit and in most cases had, in some way, suffered because of this treatment. Some solutions had begun to rely on Photoshop tricks which was a sideways step and in some cases a backward step.

That said, overall the staff thought everyone had a good solid direction, in some cases more than one direction. The advice given to each solution and the overarching points that came up in the crit session has given everyone food for thought.

Staff look forward to seeing how each solution develops over the semester prior to folder hand in at Christmas.

One week project: Research

Yesterday we had our first crit for Year 1 graphics students, in room VB201 – the pseudo reincarnation of 217 (for our older readers). Having the crit outside of the studio results in a more focused environment, and all the staff were pleased to see the first pin-up go largely without hitch or hiccup.

Below are a couple of examples of the first project, research. Starting with a dictionary definition and then exploring the subject, students presented six images to convey their given word. The visual excerpt below either got us thinking, or were well cropped, or well researched, or a mixture.

vertical

vertical

stripes

stripes

spot (the difference)

spot (the difference)

tree

tree

queen

queen

stripes

stripes

eye

eye

ring

ring

water

water

bridge

bridge

One week project: Google doodle

Year 1 have recently submitted their ideas for the Google doodle illustration project. The brief required the students to research and discover an unusual date or anniversary and illustrate the concept using their design skills. Though not required at this stage, some (Linked below) were presented in animated form.


The Invention of the magnifying glass


Anniversary of the ballpoint pen


National umbrella day


Anniversary of the paperclip

One week project: Image

In tribute to the old crit room - 217 - we bring you some of the more choice cuts from our most recent first year crit. The project was one of juxtaposition, taking a theme - war & peace for example - and bringing the two opposing ideas together in one composition. The brief is straightforward, but this is a project which requires depth of thought, research and craft. It certainly caught some people out. It is not a case of simply choosing images, but rather curating them before finally putting them together.

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GIVE & TAKE


WAR & PEACE


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SOFT & HARD


URBAN & RURAL


URBAN & RURAL

One week project: 3D

The first year graphics and advertising students have recently presented their concepts for the one-week 3D project. Each student was assigned a different organisation and briefed to create a carrier bag that creatively represented their client. A challenging brief in both concept and craft, some unexpected solutions were on show, and a few in particular served as great examples to the group.

The key to this brief and for further developing the concepts is to present just enough visual information for the viewer to make the connection.

National Council for Metal Detecting

Canal & River Trust

The Ramblers' Association

The Spiritualism Association

The Savile Row Bespoke Association

One week project: Typography

Year 1 Graphics and Advertising students have recently completed their second one-week lateral thinking brief. Tutors and students alike have been impressed with the overall standard on show at the crit.

In fact, and though thought to be clandestine; some second and final year’s hushed conversations have been overheard…and betray the notion that perhaps this year’s crop have faired better than their own. Interesting, indeed.