Lawrence of China

Advertising lecturer Guy Lawrence visited HBU-UCLan this week. A frequent visitor to Baoding as Quality Lead, he ensures the module output meets the high standard expected in Preston. The joint-school partnership has only been running for four years and it will take time to find our own identity, Guy is here to keep us on the right track. We are confident in becoming THE creative hub within a province in a strategic location in China.

 Visiting Year 2 Graphic Design studio

Visiting Year 2 Graphic Design studio

Our new building C5 is nearing completion for 2019/20, and with luck we will be there for next Academic Year. The purpose-built C5 will be an improvement over our current facilities; bigger classrooms, workshops, media and sound studios, interior design and animation space and much more. Our current A1 building is leased from the HBU Language school, we have grown from under 100 students to around 850, so it is time to move out! (Scroll photos below)

Part of Guy's visit was the promotion of courses from the School of Art, Design and Fashion at UCLan. This includes Advertising, Graphic Design and Interior Design. Students in China are afforded the opportunity to live and study at Preston and to learn creative thinking as well as UK culture. Guy has also been in the studio with Advertising and Graphic Design staff and students to ensure parity of work across our two schools.

 Presentation of the Advertising course to Foundation Year students (Year 1)

Presentation of the Advertising course to Foundation Year students (Year 1)

Of course, the discussion of single malt whiskey was also high on the agenda and it's been a pleasure to have his company for a week. Our students here are looking forward to the UCLan study trip in April, which is a fantastic opportunity for Preston students to form new friendships and experience the real China. UK staff and students are always warmly received by our hosts.

We are confident in our yearly improvements at HBU-UCLan and with continuous engagement with Preston, I'm sure our partnership will bring new opportunities and benefits in the years to come.

 Hello from Graphic Design Year 2

Hello from Graphic Design Year 2

Paper Samples - D&AD 2017

Here we feature Harriet Richardsons commended D&AD entry for the Arjo Wiggins paper brief 2017.

'Samples' by Sony is a revolutionary way of creating new experimental sounds like never before, combining the tactile medium of paper with digital sound technology. 'Samples' allows both music artists and Sony customers to turn paper samples into audio samples, whilst also exploring the unique and beautiful medium of paper.

 Concept

Concept

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Click the arrow to play the film

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A great example of a project built upon a clever verbal connection which combines both the digital and physical to create a unique concept.- Paper Samples & Music Samples or BPM meets GSM.

John Lewis 'Saves the Day' - D&AD 2017

Here we feature Ashton Hoban’s D&AD shortlisted entry from 2017.

Background. The outdoor summer festival scene is growing. There are now more than over 250 festivals taking place every year across the UK, catering for a whole variety of tastes and demographics.

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With this in mind John Lewis has decided go beyond its stores and out into the great outdoors by teaming up with one of the UK's leading festivals, Glastonbury. From ponchos to sun cream, come rain or shine 'John Lewis Saves The Day'.

 Proposition

Proposition

 Saves the day - John lewis product range

Saves the day - John lewis product range

 From Sunshine

From Sunshine

 To rain

To rain

 Hammocks

Hammocks

 Sleeping bags

Sleeping bags

 Torches

Torches

 Pre-order your last minute essentials via your phone

Pre-order your last minute essentials via your phone

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 John Lewis festival locator app

John Lewis festival locator app

 Use your phone to go Glamping

Use your phone to go Glamping

 Pre-order a special pamper pack to be delivered on your return home

Pre-order a special pamper pack to be delivered on your return home

Click the arrow to play the film.

A well thought through solution with a great proposition and a great example of how to tell a story through appropriate image and text. When it comes to all those festival essentials John lewis ‘Saves the day’.

Amazon Fresh - D&AD 2017

Here we feature Amy Wooding’s D&AD shortlisted entry from 2017 which was in response to the Amazon Fresh brief. Highly commended.

 Basic premise

Basic premise

 Landing Page

Landing Page

 Examples of wordplay & image

Examples of wordplay & image

 Traditional billboard advertisement

Traditional billboard advertisement

 Digital Adshells

Digital Adshells

 Underground advertisements

Underground advertisements

 Delivery vans

Delivery vans

 Bags

Bags

 Feedback cards

Feedback cards

 Amazon cookbook

Amazon cookbook

Click to play film

A very professional well crafted and logical solution demonstrated across a range of touchpoints. A classic example of word & image working effectively to communicate the core offering of Amazon Fresh within the capitol.

Back to School

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I was lucky enough to be invited back to my old primary school in Orton Cumbria this week to run a typefaces project with all the pupils. We had a great day creating a range of animals and characters made up out of a variety of type. The children were very responsive and creative as you can see below.

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Slide show of some more examples

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Well done everyone and Happy Christmas to all the staff & pupils!

Creative Advent 2019

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ADvent is an annual project from UCLan advertising grads Gail McFadzean and Olivia Hampson. A series of clips and quotes featuring advice from members of the design and advertising industry - useful for students and peers alike.

Running every day throughout December, the videos feature tips for students on how to enter the industry along with opinions on where the advertising and design industry is heading.

Follow @creative_advent on Instagram and @creat1veADvent on Twitter for daily instalments, starting this Saturday.

Bacardi Ultra Sound - D&AD 2018

Here we feature Louis Hancock & James Clarke’s D&AD entry from 2018.

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Click white arrow to play

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 Merchandise - T Shirt

Merchandise - T Shirt

 Glow in the dark entry stamps

Glow in the dark entry stamps

 Ultra Violet bottle concept

Ultra Violet bottle concept

A strong and simple connection between a bats natural senses and the Bacardi brand bought to life with some great connected thinking. Deserved to get further than it did in the competition?