One week project: 3D

The graphic design first years have recently completed their fourth creative brief roughly halfway through their first semester here at Preston. The latest task was to produce a creative fold in response to a given client in the context of an event or notification of some sort. An awards ceremony, a party or an office move were all potential examples.

Whilst there is plenty of room for crafting, re-crafting and crafting some more; staff were all pleased with the variety of responses and also the appropriateness of the idea in relation to the given client. Also pleasing was the evident consideration given to copywriting and how that interplayed with the fold, or reveal mechanism.

The below examples are shown based on their idea, fold and mechanism. But to reiterate, all will need varying degrees of further applied craft and design.

Book Shop – Moving Card


Elvis Convention – Invite


Escher Exhibiton – Private View Invite


Chess Tournament – Invite


Full moon party – invite


Trampolining Club Summer Party – Invite

DSC_0019.jpg

riba awards – invite

One week project: Image

The first years have recently finished their one week image brief, and some of the better solutions are shown below. Overall this has been the least well received of the three briefs. As the projects come thick and fast, and each new one requires slightly more input than the last, the intervening days between the briefing and the workshop offer a chance for students to get ahead.

Each student was given a pair of words which they explored through the process of juxtaposing interesting and pertinent images. Not all students managed three pairs, or even two or one of a good standard. The above is a good example though. Note the balance of crops, the interplay between contrasting images where appropriate, and simply the choice of good quality photography.

This is not an easy brief, and tutors were agreed that a large proportion of the cohort had not cracked it, yet. Most of the ideas were valid, but unfortunately image selection (and cropping) was not supporting the idea…thus leaving the viewer unmoved.

It was noticeable that a lot of solutions were the direct result of Google images and consequently suffered.

Some of the images presented were not shown as three pairs, but rather six individual crops which made any idea even harder to decipher.

As ever, staff look forward to seeing how these juxtapositions develop for final assessment.

Harriet Richardson – Third Year Portfolio

Another from the recent archive. The featured PDF is the final year work of Harriet, who graduated in 2017 and is currently working at Pentagram in London.

In no particular order, this portfolio demonstrates brevity (both in visuals and copywriting), ideas and craft all presented with a clear narrative. It provides a fantastic yardstick for any final year design student.

Click here or the image below to view.