The Male Pill - Industry Briefs - 2020

Here we feature Emma Barber’s solution to the recent industry brief set by Chris Mason .

The back story

The back story

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The brand mark

The brand mark

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The Language & tone of voice

The Language & tone of voice

Copywriting

Copywriting

Alternative copy styling

Alternative copy styling

Assets - Shapes and photography styles

Assets - Shapes and photography styles

The outer packaging & content designs

The outer packaging & content designs

The pill packaging

The pill packaging

Outdoor - Posters

Outdoor - Posters

Print - Brochure

Print - Brochure

Digital - Mobile look & feel

Digital - Mobile look & feel

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App designs

App designs

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A very strong, well thought through and deceptively simple design solution to what was a sensitive and challenging subject and brief.