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/A branding and packaging project created by Sophie Robinson, in response to a brief written by LOVE to create a new sun care range targeted at Gen Z.
Science Festival - Industry Briefs - 2020
/Here we feature a solution to the recent industry brief set by Ric Bixter of The Chase Manchester
Colour & Type toolkit
Development
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Outdoor - Posters
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Lanyards
Tote Bags
Way finding Signage
Edit Brand Studios - Industry Brief - 2020
/Here we feature a couple of final year response to recent the industry set brief by Edit Brand studios
Wordmark
Language
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Typeface & colours
Photography style & feel
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Post cards
Post card slip case
Stationary & keys
Toiletries
Menues
Editorial Advertisements
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Simply Scan
The thinking - Sketch book
The rational
Words, copy & Language
Type Style reference
Odd image style reference
Preferred type styling
The word mark
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Odd outdoor advertising
Tour Guide Lanyards
Merchandise
Mobile
Bottle UK Seawater - Industry Briefs - 2020
/Here we feature a couple of final year solutions in response to the recent industry brief set by Forepoint.
Background
Brand - Wordmark
typeface & colour ways
The can
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Point of sale & dispensers
The brand wordmark
Typefaces
The offshore regions
The label designs
The full forecast
Multipack box
Pump Handles
The bar
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The Male Pill - Industry Briefs - 2020
/Here we feature Emma Barber’s solution to the recent industry brief set by Chris Mason .
The back story
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The brand mark
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The Language & tone of voice
Copywriting
Alternative copy styling
Assets - Shapes and photography styles
The outer packaging & content designs
The pill packaging
Outdoor - Posters
Print - Brochure
Digital - Mobile look & feel
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App designs
A very strong, well thought through and deceptively simple design solution to what was a sensitive and challenging subject and brief.
A RUM DO! - Industry Briefs - 2020
/Here we feature a selection of final year students response to the recent industry brief set by Brandon Manchester. Brief - Create a fresh new rum brand.
Wordmark
Rational
Packaging
Brand Values
Unwrap the Party
Instagram - look & feel
Social Media Stickers
Promotional Domino Set
Sharing Bar Mats
Outdoor - Posters
Brand Name
Rational
Target audience
Copy
In the round
Detail
Brand Toolkit 1 - Symbols
Brand Toolkit 2 - Colour & Typography
Brand Toolkit 3 - Illustration
Outdoor - Posters
Splash screen
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Setting the scene
The Story
The Mark Explained
The Bottle
Posters
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The Brand Story
The Seal of Dijiao
The Mark
The Adaptation
The Typeface
Bamboo Print
Colour ways
Outer Packaging
Opening and reveal
The Bottles
Hand made paper wrap around
Print Advertisement - Newspaper
Instagram Look & Feel
Launch event invite concept
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The back story
Symbol Logotype
Wordmark
Detail
The reference
Outer wrap
The Seal Detail
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Brand Story
Brand wordmark
Brand Story & Background
Typeface rational
Type effect rational
Bottle design
Asset - Contour lines
Contour line tissue wrap
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Some excellent work and benchmarks for years 1 & 2 to analyse, absorb and ultimately learn from. Nice!
The Coop – Branding an Everyday Product
/Here we feature Angus Meikle’s response to the industry brief set by Edit Brand studios.
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The Problem
The Mission Statement
The Word Mark
The Colour Pallet
Egg Icon Designs
The System - How it works
How it works in context
The Outer Packaging Design
Information printed on the inside of the packaging
A Sample of box designs with simple stamped logotype.
Click & Collect option
Cluck & Collect pick up coop’s
Van Livery & Uniform designs
Poster Designs
Direct Mail Concept
Merchandise Designs
The short slide show above indicates some of the website content.
Instagram Feed
Copywriting
A great example of a thoroughly thought through branding exercise that combines all the basic elements.
An understanding of the problem, a creative overarching idea, demonstrated over an appropriate range of touch points. Considered typography, colour ways, iconography, materials as well as great copy writing all build to tell the story of ‘the coop’ brand and what they do.
This is also a great example for all year 1 students who are getting to grips with a branding exercise and has been specifically posted here in order for you to study, analyse, understand and learn from.
The Alternative Olympics
/Here we feature one of the most comprehensive branding projects produced in recent years by Jonathan Mount in 2019 as part of his final year submission. The brief was an industry set project by Forepoint Preston.
Students were asked to brand the Alternative Olympics, the UK’s premier sporting celebration for the obscure and traditional heritage events found in the UK. Events included Nettle Eating, Shin Kicking, Worm Charming, Conker fighting, Bog Snorkeling and Black Pudding Hurling. The aim was to create a new vision for the Alternative Games using iconography, type and a strong visual identity. To modernise a long established event with a fresh new look for the 21st century.
Rationale – The County Games is one of the UK’s longest established sporting events dating back to the middle ages. It’s first revival during the 1850s brought five of Britain’s counties together in a celebration of the unusual and obscure.
Many of the sporting disciplines are no longer considered “mainstream” but at the heart of every modern sport is a traditional event pre-dating it. This bringing together of county teams to the centre of Britain was at the core of the games with events being held at the Forest of Bowland up until its decline at the turn of the 20th century.
It was rumoured that Pierre de Frédy, the Baron de Coubertin himself witnessed the games during the late 1800s and inspired him to establish what we now know as the modern olympics. The modern county games now includes eight teams with competitors vying for victory across eight events.
The games are no longer exclusively held in Bowland with competing counties now hosting each games on an alternate basis but for 2020, the games return to the heart of Britain, to the ancient royal hunting grounds of Bowland and the ancient home of the games, Dunsop Bridge.
The Brand Mark
Using the basic shield shape and arranging in a circle with the workmark underneath completes our logomark. Much like the interlocking rings of Olympic tradition, the county shields arranged facing toward each other really brings a sense of community and oneness for the games.
The two primary wordmarks using both standard and inline Gill variants
The basic Heraldic shape at the core of the logo, developed & simplified
The colour palette is taken from the respective county flags of each competing team
Complimentary type families
The Rationale for the Games
The team colours slide show
The arena signage for the different events
The competitors Tabards
Event participants can wear squad tabards in the appropriate colour of their team be it a 2 or 3 colour pattern. From left to right, the teams are the Rossendale Hurlers, Egremont Grimacers and Gawthorpe Haulers.
Wayfinding
The Medals
Event participants compete to win the coveted shield medals. The event for which the medal is awarded appears on the obverse of each below the shield circle. In the examples here, the events are coal carrying, bog snorkelling and shin kicking for 1st, 2nd and 3rd respectively.
Mockups showing obverse and reverse with ribbon colours for winning team
Advertisements
A campaign to get people intersted in attending. Each poster shows a competitor at rest and composed. The passion for the events they compete in is shown through the copy and tattoo.
In context
App 1
App 2
A tour de force in every sense. A great example of how a project can be carried through with great copy writing, imagination and belief. As a student of Graphic Communication this project should be considered a touchstone…the closer you analyse the symbolism the better it gets…and it doesn’t get much better that this project. Enjoy!
Final Year Interm Crit Presentations
/Three good examples of presentations from final year graphic design students, branding the British Obscure Olympics as required in the brief set by Forepoint.
