A MAGIC IDEA!

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Here we feature a year 2 project by Harriet Richardson from back in 2014 for Fedrigoni Fine Papers.

Fedrigoni were launching their new Sirio Ultra Black range of papers and needed an eye catching direct mail to send out to designers and agencies that introduced the range plus highlighted some of it’s unique features.

Harriet’s solution highlighted the magic properties of Fedrigoni’s new Sirio paper range by appropriating the visual language of 19th Century magicians and illusionists.

The series of 4 direct mail shots, were silk screened onto Sirio Ultra Black paper stock and inventively utilised an ‘infinity fold’ to reveal a series of stories and insights into the papers unique qualities.

Introducing

Introducing

The range of 4 magic mailers

The range of 4 magic mailers

Trick 1 - The Vanishing Rabbit!

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Trick 2 - The Levitation Illusion

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Trick 3 - The Hypnotic Illusion

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Trick 4 - The Cutting in Two Illusion

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A great piece of work that highlights how you can write a project into existence, inventive copy cleverly highlights the papers properties and at the same time ties them into the magic theme. Now that’s MAGIC!

Alan Fletcher – Work and Play

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Another great online archive. There’s nothing we can say about Alan and his work that hasn’t been said already. So we say simply this: soak it up, and enjoy.

Visit here: Alan Fletcher – Archive

John Elliot Cellars Limited | 1977John Elliott Wine Cellars, were importers of fine French wines. The symbol is a typographic design of a wine glass. This was adapted from an early nineteenth century ideogram of a French drinking song.

John Elliot Cellars Limited | 1977

John Elliott Wine Cellars, were importers of fine French wines. The symbol is a typographic design of a wine glass. This was adapted from an early nineteenth century ideogram of a French drinking song.

Haunted House

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Here we feature recent graduate Dave Shorrock’s Halloween inspired Habito 'Demon Cleansing Ritual' kit feature in The Drum

The concept was created by recent graduate David Shorrock, after he pitched via You Can Now’s network of universities, colleges and art and design schools, as part of Habito’s Halloween challenge.

The brief asked graduates to come up with a creative concept that would be bold, clever and bring Habito’s mission (to save people from mortgage hell) to life.

Inspired by research that showed that 55% of people in the UK would be put off buying a property if they thought it was haunted, Shorrock created Habito’s eight-step home exorcism ritual to banish any ghouls back to the other side this Halloween.

Insight

Insight

Word mark

Word mark

Cleansing Kit

Cleansing Kit

Instructions

Instructions

Detail

Detail

Mailer

Mailer

Ambient - Vue cinema hook up

Ambient - Vue cinema hook up

Nice work Dave, a great fun appropriate idea well crafted!

Resource Klaxon: The People's Graphic Design Archive

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Here we feature a recent find – The People’s Graphic Design Archive – uncovered by Dylan Carr. In its own words here’s an overview of the website and its intentions:

 

The People’s Graphic Design Archive is a crowd-sourced virtual archive that includes everything from finished projects to process, photos, letters, oral histories, anecdotes, published and unpublished articles, essays, and other supporting material in the form of documents, videos, audio, as well as links to other relevant archives and websites.

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Our goal is to enable new and expanded stories about a graphic design history— one that represents diverse cultures and a broad range of interests! The archive exists in Notion now, but will eventually move to a purpose-built, public website.

 

We’ve had a brief peruse and it is clearly an absolute warren of resource. Below is just a very small snippet of a quick journey over a coffee. So, from The People’s Graphic Design Archive, we went to The School of Visual Arts Archive, which took us to an archive of Chermayeff & Geismar. 

This is along with our other featured archives is a free, seemingly infinite resource of graphic design from across history. Incredibly important. Incredibly useful. Thanks Dylan.

SVA Subway Poster – 1990

SVA Subway Poster – 1990

Examples from the Chermayeff & Geismar archive

Norman Ives

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Norman Ives: Constructions & Reconstructions

Norman Ives: Constructions & Reconstructions

Recently we’ve made aware of a designer who wasn’t on our radar, by a designer who is on our radar. Jim Sutherland’s instagram post shared the recently published book ‘Constructions & Reconstructions’.

The book is dedicated to Norman Ives, 1923-78, who was acclaimed as both a fine artist and seminal graphic designer. He was also a teacher and publisher of fine art portfolios.

The website and accompany instagram also has a fantastic archive of his work. A gem of a find, and thanks to Jim for sharing.

Thaipography

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Here we feature a great typography project that has recently been sent to our offices by x Preston Graphics student Tim Sumner. This self published book was inspired by the typography that Tim encountered in Thailand on his globe trotting adventures.

Card board wraparound case

Card board wraparound case

Front & back cover designs

Front & back cover designs

Forward

Forward

Slideshow

The typeface

The typeface

For more on this project follow Tim here.