Below is an excerpt from a talk give by Mike Rigby, circa 2009…but the foundations of which still hold true today. It focuses on brand, and what branding actually is - with examples in context throughout.
Just click the first slide below to open the PDF.
Congratulations to Year 2 Graphics student Tom Culton who has just won an industry led competition set by Bulletproof Design - London. The brief was titled ‘Fresh Meat’ and students were asked to think outside the box and break away from the expected rules of branding.
There were 3 parts of a cow representing the brand name, product and format. The students were asked to pick one card for each from lists of options to create a brand identity and a piece of packaging.
Tom got brand name ‘Hustle’, the product being underwear, in a foil bag format.
The proposition was ‘a brand that doesn’t try too hard to be sexy and is instead fun, cheeky and loud - relating to the ‘hustle’ name, celebrating diversity in body image’.
There are 6 styles of underwear in the Hustle range. They have cheeky typographical personalities with a nod to the type of underwear (ie. The ‘H’ resembles boxer shorts) which spell out Hustle when displayed in the shop.
His winning entry has won him a 2-week placement at Bulletproof in London.
A nice concept for an app from second year Dom D for his current branding project.
![7[1].jpg](https://images.squarespace-cdn.com/content/v1/5963451dff7c50bac099fda9/1553691558596-HPDN6R5PMM7P2TKI9YZT/7%5B1%5D.jpg)
Found on Design Week by Pete, Grooveschool is a super simple, playful and beautifully crafted identity. Created by Manchester agency Mark Studio, it shows how typography can be used to portray an idea (in this case mimicking volume faders. Well worth a look for anyone working through a branding project currently…
Here we feature Harriet Richardsons commended D&AD entry for the Arjo Wiggins paper brief 2017.
'Samples' by Sony is a revolutionary way of creating new experimental sounds like never before, combining the tactile medium of paper with digital sound technology. 'Samples' allows both music artists and Sony customers to turn paper samples into audio samples, whilst also exploring the unique and beautiful medium of paper.
Concept
Click the arrow to play the film
A great example of a project built upon a clever verbal connection which combines both the digital and physical to create a unique concept.- Paper Samples & Music Samples or BPM meets GSM.
Here we feature Louis Hancock & James Clarke’s D&AD entry from 2018.
Click white arrow to play
Merchandise - T Shirt
Glow in the dark entry stamps
Ultra Violet bottle concept
A strong and simple connection between a bats natural senses and the Bacardi brand bought to life with some great connected thinking. Deserved to get further than it did in the competition?
Here we feature Jessie Frogertt’s ‘Hand Made’ project from 2014. The brief was to brand and promote a new contemporary craft fair selling bespoke handcrafted wares.
Limited edition inspired brand mark
Development sheet 1
Development sheet 2
Diagonally folded leaflets
Leaflets opened out
Poster 1 - Handcut
Posters 2&3 Hand Stitched & Embossed
On screen application
Example 1 - Embroidery page
Example 2 - Ceramics page
Sliding transition concept - 1
Sliding transition concept - 2
Example of mobile applications
Selection of Jessie’s research - Transition 1
Selection of Jessie’s research - Transition 2
Great example of a well thought through branding project. Nice diagonal device, coupled with strong colour palette and stylish photography. All underpinned by excellent research & development.
Here we feature the D&AD nominated work of Jessie Forgertt & Sam Wilkinson from 2014. The brief was to reposition the Bodyshop by creating a new visual language. Jessie & Sam’s solution is based around the five senses of look, sound, feel, taste and smell.
Click to play
Poster - Clean cosmetic high quality photographic style
Coupled with a sympathetic colour palette
Consistent typographic style that combines two complimentary type families
Web Navigation - Simple coloured circles denoting the different senses.
Smell
Look
Feel
Mobile - Twitter
Scanning - Hover your phone over the poster to interact with the different senses
Scan the posters and vote for your favourite lipstick colour.
Ambient - Certain locations will have free sample dispensers
Issues - The sound sense is Body Shop’s voice. Listen to the campaign on gay rights & vice your views by uploading them.
Social campaign on mobile
A range of facial wipes that will be the leading product for the campaign.
In store environment
A great solution and a great example of teamwork. The core concept of the 5 senses is appropriate and well thought through. The styling of the whole re-brand, from the typography and colour selection, through to the photographic treatment is what made this project stand out to the D&AD judges. Also the ethical stance of the Body Shop is echoed cleverly through the sound sense with the Gay rights campaign idea.
Here we feature another of Dan Horsfall’s final year projects from 2016. This project was in response to Glorious Creative’s industry brief: take an existing brand and imagine how it would approach its branding as a sponsor of a professional cycling team.
Carlsberg ELITE - Brand name & mark
The Hop Mark - Extension and rational of existing Carlsberg asset.
Brand guidelines - 1
Bespoke ELITE Typeface
Chevron device
In context
Click to play
The Elite Team Kit - 1
The Elite Team Kit - 2
Web & Social
Advertising
Limited edition ELITE brand packaging
Limited edition ELITE brand packaging
Motivational brand message
Stylish, simple well thought through branding exercise. Comprehensive and motivational brand partnership.
Here we feature Dan Horsfall’s Branding for Bradford. His branding concept was based on Bradford’s cotton industry & heritage.
Brand mark based on abstracted diagonal weave. Warp & weft
Heritage trail way finding concept
Poster signifying Bradfords central location in the UK
In context
How the idea translates to print
Brochure
Lanyards & Stationary
Carrier bag designs
Style Guide - Dynamic photography intertwines with flat graphic weave devise.
In context
Way finding signage system concept
Environment - Light projection concept on local landmarks - 1
Environment - Light projection concept on local landmarks - 2
Billboard advertising concept
A good solid example of Branding a location based around one well researched historic connection.
The Disciples Of Design are a global collective of design academics, practitioners, artists and students. We have one common thread – University of Lancashire in Preston, UK; and one common aim – the creation of an ever evolving visual hub for the sharing of ideas and thoughts.
