The Coop – Branding an Everyday Product

Here we feature Angus Meikle’s response to the industry brief set by Edit Brand studios.

Please click on the image above to play the film.

The Problem

The Mission Statement

The Word Mark

The Colour Pallet

Egg Icon Designs

The System - How it works

How it works in context

The Outer Packaging Design

Information printed on the inside of the packaging

A Sample of box designs with simple stamped logotype.

Click & Collect option

Cluck & Collect pick up coop’s

Van Livery & Uniform designs

Poster Designs

Direct Mail Concept

Merchandise Designs

The short slide show above indicates some of the website content.

Instagram Feed

Copywriting

A great example of a thoroughly thought through branding exercise that combines all the basic elements.

An understanding of the problem, a creative overarching idea, demonstrated over an appropriate range of touch points. Considered typography, colour ways, iconography, materials as well as great copy writing all build to tell the story of ‘the coop’ brand and what they do.

This is also a great example for all year 1 students who are getting to grips with a branding exercise and has been specifically posted here in order for you to study, analyse, understand and learn from.

'Break a Leg'

Here we feature James Clarke’s final year self initiated project from 2018.

The Brief

Identifying the distinctive chevron from the apex of the Theatre rooftop

Copywriting plays on the little element of the Theatre.

‘Little things make a big difference’ becomes the point of focus for the copywriting and how it’s applied.

Please click on image to play the film.

Application 1 - Poster

Application 2 - Poster

Application 3 - Poster

Chevron icons

In theatre application

Calendar of events

Magazine Advertisement

A good example to any year 1 student of how working within the constraints of a limited amount of appropriate assets - good copywriting, a strong graphic element and distinctive colour pallet can create a coherent brand look and feel.

The Alternative Olympics

Here we feature one of the most comprehensive branding projects produced in recent years by Jonathan Mount in 2019 as part of his final year submission. The brief was an industry set project by Forepoint Preston.

Students were asked to brand the Alternative Olympics, the UK’s premier sporting celebration for the obscure and traditional heritage events found in the UK. Events included Nettle Eating, Shin Kicking, Worm Charming, Conker fighting, Bog Snorkeling and Black Pudding Hurling. The aim was to create a new vision for the Alternative Games using iconography, type and a strong visual identity. To modernise a long established event with a fresh new look for the 21st century.

Rationale – The County Games is one of the UK’s longest established sporting events dating back to the middle ages. It’s first revival during the 1850s brought five of Britain’s counties together in a celebration of the unusual and obscure.

Many of the sporting disciplines are no longer considered “mainstream” but at the heart of every modern sport is a traditional event pre-dating it. This bringing together of county teams to the centre of Britain was at the core of the games with events being held at the Forest of Bowland up until its decline at the turn of the 20th century. 

It was rumoured that Pierre de Frédy, the Baron de Coubertin himself witnessed the games during the late 1800s and inspired him to establish what we now know as the modern olympics. The modern county games now includes eight teams with competitors vying for victory across eight events. 

The games are no longer exclusively held in Bowland with competing counties now hosting each games on an alternate basis but for 2020, the games return to the heart of Britain, to the ancient royal hunting grounds of Bowland and the ancient home of the games, Dunsop Bridge.

The Brand Mark

Using the basic shield shape and arranging in a circle with the workmark underneath completes our logomark. Much like the interlocking rings of Olympic tradition, the county shields arranged facing toward each other really brings a sense of community and oneness for the games.

The two primary wordmarks using both standard and inline Gill variants

The basic Heraldic shape at the core of the logo, developed & simplified

The colour palette is taken from the respective county flags of each competing team

Complimentary type families

The Rationale for the Games

The team colours slide show

The arena signage for the different events

The competitors Tabards

Event participants can wear squad tabards in the appropriate colour of their team be it a 2 or 3 colour pattern. From left to right, the teams are the Rossendale Hurlers, Egremont Grimacers and Gawthorpe Haulers.

Wayfinding

The Medals

Event participants compete to win the coveted shield medals. The event for which the medal is awarded appears on the obverse of each below the shield circle. In the examples here, the events are coal carrying, bog snorkelling and shin kicking for 1st, 2nd and 3rd respectively.

Mockups showing obverse and reverse with ribbon colours for winning team

Advertisements

A campaign to get people intersted in attending. Each poster shows a competitor at rest and composed. The passion for the events they compete in is shown through the copy and tattoo.

In context

App 1

App 2

A tour de force in every sense. A great example of how a project can be carried through with great copy writing, imagination and belief. As a student of Graphic Communication this project should be considered a touchstone…the closer you analyse the symbolism the better it gets…and it doesn’t get much better that this project. Enjoy!

A Pillar of the Community

Here we feature Natalie Utting-Ealand’s Harris Museum icon designs from 2018. Based on The Harris Museum’s 6 main Doric Columns, Natalie created a set of graphic icons that symbolised the cultural focus of the Museums offering to the Preston community – History, Art & Craft, Research, Recreation, Inspiration & Stories.

The Harris Museum frontage

Icons in Black & White – History, Art & Craft, Research, Recreation, Inspiration & Stories

Colour Coded – History, Art & Craft, Research, Recreation, Inspiration & Stories

Typography added

A really nice example of a set of well appropriated symbols, well designed, and well crafted icons. A great example for any future student tasked with creating their own icon designs.

Hellmann's D&AD 2018 – Rejuice

Here we feature Tom Buckley’s entry for the Hellmann’s D&AD brief back in 2018. The brief asked for the creation of a Hellmann’s branded device, publication or service that addresses the issue of food wastage.

Please click on image above to play film

Brand Assets

Word mark

Packaging 1

Packaging 2

Packaging 3

Overview

In store 1

In store 2

In Store 3

A well thought through concept with a distinct look and feel, from colour to copy and through to tone of voice.

Tickling the Ivories

Here we feature current 2nd year placement student, Dom Dzik’s brand identity for a Piano Tuner.

Word mark

Bespoke piano key typeface

Stationery set

Please click image above to play the film

A very competent, sophisticated and professional solution for a second year student. Dom even went as far as creating the brand guidelines, which you can see here.

Chelsea Flower Show Branding – 2103

Here we feature Gina Chamberlin’s Chelsea Flower show Centenary Identity from the 2013 degree show.

C for Centenary & Chelsea

Click the image above to play clip

Poster 1

Poster 2

Poster 3

Time line stem

Nicely crafted, appropriate and considered typography. Blooming marvellous and yes, again, a nice idea that will always remain so, year in year out.

Iconically British – D&AD 2013

Here we feature Naeem Mitha’s D&AD entry for the Ted Baker brief from 2013. The brief was to imagine Ted Baker opening a store in a country and capitol of your choice and then create a roll out campaign to advertise the opening. Naeem chose Dubai and here is his creative twist.

Classic British Icons

Creatively applied to iconic Arabian Keffiyeh Head Scarf

Keffiyeh Head Scarf - Detail

Magazine Advertisement

Concept applied to a Persian Rug to create a Billboard Advertisement

Detail 1

Detail 2

In context

Design applied to airport travelator

Pattern applied to a range of in store bags

Digital touchpoints

Store frontage - Design concept

A great example applied pattern. A great example of a connection made. A great example of crafting to the highest degree and then a great example of how to apply an idea to a series of relevant touch points that bring the concept to life. Unfortunately it was not shortlisted for D&AD…but it deserved more in our humble opinion. A good idea is always a good idea!

What is Branding?

Below is an excerpt from a talk give by Mike Rigby, circa 2009…but the foundations of which still hold true today. It focuses on brand, and what branding actually is - with examples in context throughout.

Just click the first slide below to open the PDF.

Hustle Underwear

Congratulations to Year 2 Graphics student Tom Culton who has just won an industry led competition set by Bulletproof Design - London. The brief was titled ‘Fresh Meat’ and students were asked to think outside the box and break away from the expected rules of branding.

There were 3 parts of a cow representing the brand name, product and format. The students were asked to pick one card for each from lists of options to create a brand identity and a piece of packaging.

Tom got brand name ‘Hustle’, the product being underwear, in a foil bag format.

The proposition was ‘a brand that doesn’t try too hard to be sexy and is instead fun, cheeky and loud - relating to the ‘hustle’ name, celebrating diversity in body image’.

There are 6 styles of underwear in the Hustle range. They have cheeky typographical personalities with a nod to the type of underwear (ie. The ‘H’ resembles boxer shorts) which spell out Hustle when displayed in the shop.

His winning entry has won him a 2-week placement at Bulletproof in London.