Bottle UK Seawater - Industry Briefs - 2020

Here we feature a couple of final year solutions in response to the recent industry brief set by Forepoint.

Background

Brand - Wordmark

typeface & colour ways

The can

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Point of sale & dispensers

Instagram

The brand wordmark

Typefaces

The offshore regions

The label designs

The full forecast

Multipack box

Pump Handles

The bar

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The Male Pill - Industry Briefs - 2020

Here we feature Emma Barber’s solution to the recent industry brief set by Chris Mason .

The back story

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The brand mark

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The Language & tone of voice

Copywriting

Alternative copy styling

Assets - Shapes and photography styles

The outer packaging & content designs

The pill packaging

Outdoor - Posters

Print - Brochure

Digital - Mobile look & feel

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App designs

A very strong, well thought through and deceptively simple design solution to what was a sensitive and challenging subject and brief.

Tea'sy – Making Chinese Tea Easy

Here we feature another Honours project.

Junxian Wu’s brief was to brand and package six different Chinese teas for a western market. The solution was simple, and aimed to make a complicated ritual easy for a new audience, or perhaps tea’sy.

A Meal for Two

Here we feature a creative packaging concept for a Vietnamese take away meal for two. This project formed part of Mohamed Adam’s final year show back in 2011.

D&AD – Winner Open Category 2011

Here we feature Ben Tustin’s innovative Oxo Packaging concept which was nominated for a D&AD in their open category way back in 2011.

Pack shot 1

'Oxo brings a meal together’

‘Oxo brings a meal together ‘

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Pack shot

Fever Tree – YCN Winner – 2016

Here we feature Kristian Shepherd’s winning entry for the Round Creative Network Awards 2016.

Packaging Designs

Neck Label -1

Neck Label Details - 2

Coster & Glass Design Concepts

Adshel Design

A nice clear appropriate connection of protection applied and rolled out across several touch points.

NY Spaghetti Packaging – The directors cut

Here we feature Alex Creamer’s classic NY Spaghetti packaging concept from 2008/09. Now widespread on the net and various packaging related sites this project has attained cult status. So we thought we would show a little more from our archive of the early development work.

Alex’s solution was initially a response to a 2nd year brief, which was to repackaging a awkward product or item. It became the centre piece of his portfolio and while on placement at Ziggurat Brands in London he was able to develop the design further with their expert help.

Detail

The design eventually made it onto the front cover of the book above, via exposure on the Dieline and all this even before Alex had graduate in 2010. Ten years on and Alex has now moved onto the world of branding and is currently associate Design Director at Interbrand Australia.

Vintage Cider Project – 2010

Here we feature a final year self initiated project by Andrew Bovaird from way back in 2010.

Brand wordmark

Inside of the label seen through the liquid from the reverse

Poster

Nice idea well executed.

Purdy's D&AD Winner – 2014

Here we feature George Hill’s Purdy’s Pill packaging idea that was nominated for a D&AD in 2014.

Package shape mimics classic pill lozenge

Separating into district halves

Detail

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Short mood board transitions of George’s thought process.

Nice idea with an appropriate and creative 3 dimensional rendering.

From the Archive

Here we feature an old year 1 packaging project for primary school kids rubbers by Lez Copa.

A god idea is always a good idea.