Generation Adidas

Here we feature a Creative Conscience Award winner from 2018 by Andy, Nathan & Troy with their concept of communal energy generation in partnership with Adidas.

Sometimes a word has two meanings

Click to play

The Adidas three strips used as a graphic devise

Black& White photography with a green glowing focus point.

In context - Poster 1

In context - Poster 2

In context - Poster 3

The mechanics

Energy storing wristband concept

App - Personal data recorded, stored & shared

Heat sensitive touch points

Environment - Landmarks around London light up to show support

Environment - Communal sporting facilities powered by electricity generated

An excellent example of a well thought through concept based on a clever word play and backed up with a clear, distinct and appropriate visual look and feel.

Team Carlsberg - Brand a cycling team

Here we feature another of Dan Horsfall’s final year projects from 2016. This project was in response to Glorious Creative’s industry brief: take an existing brand and imagine how it would approach its branding as a sponsor of a professional cycling team.

Carlsberg ELITE - Brand name & mark

The Hop Mark - Extension and rational of existing Carlsberg asset.

Brand guidelines - 1

Bespoke ELITE Typeface

Chevron device

In context

Click to play

The Elite Team Kit - 1

The Elite Team Kit - 2

Web & Social

Advertising

Limited edition ELITE brand packaging

Limited edition ELITE brand packaging

Motivational brand message

Stylish, simple well thought through branding exercise. Comprehensive and motivational brand partnership.

Branding Bradford

Here we feature Dan Horsfall’s Branding for Bradford. His branding concept was based on Bradford’s cotton industry & heritage.

Brand mark based on abstracted diagonal weave. Warp & weft

Heritage trail way finding concept

Poster signifying Bradfords central location in the UK

In context

How the idea translates to print

Brochure

Lanyards & Stationary

Carrier bag designs

Style Guide - Dynamic photography intertwines with flat graphic weave devise.

In context

Way finding signage system concept

Environment - Light projection concept on local landmarks - 1

Environment - Light projection concept on local landmarks - 2

Billboard advertising concept

A good solid example of Branding a location based around one well researched historic connection.

Brain Pickings: a really good website

Brain Pickings is a site I’ve recently come across. It requires time and inclination, but it has a depth which is necessary to discuss some topics that are in and around what we do. These include art, writing and illustration but also self-critique, responsibility and beyond. The articles are interesting, accessible and well researched. It’s a great place to go on the internet that is thoughtful, calm and ultimately useful.

My name is Maria Popova. I am a reader and writer, and I write about what I read here on Brain Pickings — my one-woman labor of love. Drawn from my extended marginalia on the search for meaning across literature, science, art, philosophy, and the various other tentacles of human thought is a record of my own becoming as a person — intellectually, creatively, spiritually — and an inquiry into what it means to live a good life.

I have previously thought in words for The New York Times, Wired UK, The Atlantic, and Harvard’s Nieman Reports, among others, and am the author of a very long book titled Figuring.

Founded in 2006 as a weekly email that went out to seven friends and eventually brought online, the site was included in the Library of Congress permanent web archive in 2012. Here are some reflections on my most important learnings from the first decade of Brain Pickings.

Boredom - D&AD Highly Commended 2017

The Box - Silk screened black on Grey millboard

The rules, start & question cards, dice & counters - printed black on Grey millboard

The Game. Click to play film

Start card - Detail

Boring question cards - Example

Social - Instagram feed

Boring Tube Advertisement - Example

Pay off slide

Batteries not included gag - Referenced & reinterpreted

Beautifully under designed concept with a consistent down beat look and feel, with zeitgeist overtones. A great example of a project built purely on and around one pertinent word.

60 Years of Letraset

Here we feature an animated short film by Neil Bennison created to celebrate the 60th anniversary of the launch of Letraset.

Title

All the character portraits were created using sheets of A3 discarded Letraset found on a rubbish tip. They were damp and very distressed when first found but once we had dried them out in the studio we were able to begin to play around with them.

A sample of one of the sheets

The following is a selection of some of the characters that we created using the discarded type.

Click to play the film.

Beautifully crafted animation and a great example of creative happenstance.

D&AD Winner 2016 – all equal

Highlighting the existing examples of gender stereotyping

Teaser Ad campaign

Click to play

Range of core products

Heat sensitive suntan lotion concept

Removable label concept

Brand touch point - Wipes

Brand touch point - Gift voucher

brand touch point - Towel tags

Finger swipe navigation & instagram filter concept - ‘capture your moments of equality’

A great piece of work, timeless and a well deserved winner by Harry Burgess & Kristian Shepherd.

Tribal Ale

Here we feature our second Tribal Ale solution by Heidi Woodhead. Heidi chose New Zealand and Maori culture as her inspiration, creating a strong, bold and distinctive range of craft ales.

Sample research style sheet

Word mark

Printed woodblocks from laser etched designs

Sample of can designs

Coaster designs

Sample front & reverse

Pump handles

Etched glass designs

Stacked can packaging concept

Cardboard multipack concept with die cut windows

Livery designs

Digital Ad shell concepts

App - Social media concept

Examples of filters

A great example of how to roll out an identity across a broad range of touch points. All based on well crafted and well informed visual research.

CCTV

Here we feature an old illustration from our archive.

Surveillance Britain - 2005