Here we feature another Honours project.
Junxian Wu’s brief was to brand and package six different Chinese teas for a western market. The solution was simple, and aimed to make a complicated ritual easy for a new audience, or perhaps tea’sy.
As ever, we are constantly reviewing the archives and adding projects.
Matt Kovacs produced the following brand for his Honours project. The brief he set himself was to create a brand for a martial arts festival, and change the public’s perception of what the martial arts really are. Society has a negative opinion of martial arts, believing it is a purely physical pursuit, whereas the mind plays a much bigger role than expected.
Our congratulations to recent graduates Ellie and Bella, and particularly to current final year Sara Esat who entered a self-initiated project completed entirely in her own time. Ellie, Bella and Sara were all awarded at last night’s Creative Conscience awards.
Well done to all!
Ellie won Gold for Parliament re-brand.
Here we share some examples of the first Year 1 creative thinking project – research. A change in this year’s studio practice means students now have extra time to work with up until the crit as they are presenting digitally. So the time-demanding printing, trimming and mounting processes could be swapped for further image searching. However, this extra time was handed over to Google Images in the main, consequently reducing the quality and impact of ideas through the selection of inappropriate and misleading imagery.
The internet is a powerful tool, but must be viewed as that; not a visually literate interpreter.
SQUARE
The above example forms a pleasing set, but requires development, simplification and sourcing of new images.
Yellow
Another visually appealing set. All images have been manipulated to enhance the meaning. But do all selections convey the idea of yellow? This set is on the right tracks but again requires development.
Language
Staff agreed the ideas for language shown above were interesting: bad language, ancient language, foreign language, comic language, tactile language, computer language, sign language and musical language. Eight strong ideas that with further exploration can be improved as a set visually.
Bear
Another good set of ideas: chocolate bear, cartoon bear, teddy bear, financial bear, celestial bear, military bear, rare bear and human bear. But another set of ideas which can be much improved with choice and sourcing of imagery.
Square
Finally, a mention for the above response to square. Staff thought the use of a QR code (or eight in fact) could take the viewer to each individual response.
Words by &y, typeset by Ted.
Pertinent for us all as we embrace the new academic year.
Typefaces: Font Bureau’s Farnham and Monotype’s Masqualero
Colours: Yellow, Magenta and Black. (Cyan is self-isolating.)
We will set you a series of problems to solve
We will interrogate your ideas and thinking
We want you to be open minded – about everything
We want you to be interested in everything: – film, music, art, architecture, exhibitions, books, magazines, design, advertising, marketing, radio, internet, podcasts, blogs, social behaviour and wider culture
We want you to embrace research and understand the importance of research
We want you to draw, sketch, collect and start compiling your ideas & thoughts
We want you to use technology to your ends and not let it use you
We want you to take risks, and not to be afraid of taking risks
We will point you in relevant directions
We want you to realise you are not at school
We will teach you how to learn
We want you to learn off and from each other
We want you to bond as a group
We want you to be competitive as a group
We want you to be proud of the course you are on
We want you to socialise as a group
We want you to get to know the other years above
We want you to consider the bigger picture as well as the minute details
We want you to embrace and understand the subject area
We want you to look at things from all angles, both literally and laterally
We want you to be ‘on the ball’
We want you to read and understand – all forms of media
We want you to rationalise and contextualise
We want you to push yourself
We want to see your personality develop through your work
We want you to win awards
We want you to embrace self-initiated study
We want you to be focused while in the studio and not distracted
We want you to listen
We want you to be punctual
We want you to be organises
We want you to question and debate
We want you to be vocal
We want you to argue
We want you to surprise us
We want you to have an opinion and to form opinions
We want you to be interested and inquisitive
We want you to be obsessed by detail, craft and presentation
We want you to measure things
We want you to enjoy it and have fun
We want you to be the future
We want you to leave us with an excellent folder of work
We want you to get a job
We don’t want a lot do we!
It was sad to hear of the passing of Sir Ken Robinson recently, his Ted Talk on creativity and education in our schools were an inspiration and voted some of the greatest Ted Talks of all time.
“Perceptive, profound and beguiling talks delivered with more than a modicum of wit and gentle humour.”
Please click to play the film.
For all those who are unfamiliar with Ted Talks…welcome!
Spotted by &y, this is a frankly brilliant resource for the budding creative. See the link at the end.
“The greatest strategy you can employ in a communication industry is telling the truth. The only thing you have to do is to make it interesting. And that is the challenge of creativity.”
– John Hegarty
Have a face-to-face meeting with one of the most famous names in the advertising industry, and the co-founder of Bartle Bogle Hegarty in his iconic London office. Hegarty On… is an immersive experience about creativity, art, philosophy, and advertising.
Here we feature a short slideshow of some therapeutic natural rearrangements created on my holidays.
Here we feature a short film of an old blog post which highlights the technique of using language and words hidden within words to great effect.
Please click arrow to play film.
Here is the link to the original post for your reference.
Here we feature the first in a series of short tutor lead talks looking at design classics and the thinking behind their conception. This particular short film looks at a typographic solution to an identity and how typography, in the right designer’s hands, can communicate a complex concept in a simple yet sophisticated manor.
Agency - Williams & Phoa - 1988
The Disciples Of Design are a global collective of design academics, practitioners, artists and students. We have one common thread – University of Lancashire in Preston, UK; and one common aim – the creation of an ever evolving visual hub for the sharing of ideas and thoughts.
